Morrison Coffee product display crop — Express-News, 13 Dec 1914

This crop isolates the packed product montage at the heart of the page 44 Morrison spread: a vertical pile of cans, sacks, and cartons rendered in coarse halftone. Recognizable silhouettes include a tall glass jug or jar (top left), a TEXCO COFFEE carton, a round WESCO COFFEE tin, the “PRIDE OF THE RANCH” sack mark, a circular wall-clock-style emblem, and a MISA / MISA BRAND carton at the foot. Halftone dot structure is heavy and the lower edge breaks into the page gutter.

For Hoffmann–Hayman brand history this frame is a pre-merger inventory snapshot: it shows the Morrison Coffee Co. retail portfolio of late 1914 — the lines and pack silhouettes that would be absorbed into the Hoffmann-Hayman house when Morrison’s customers were taken over (see the 1917 Morrison customer notices). The crop is the cleanest single-frame reference for Wesco, Texco, Misa, Broncho, and Juanita / Pride of the Ranch trade dress as they appeared together at retail.

Transcription

TEXCO COFFEE
WESCO COFFEE
PRIDE OF THE RANCH
MISA · MISA BRAND
[HARVEST] JUBILEE COFFEE
CLUB CHOCOLATE

Source

• See Morrison Coffee — Express-News clip, 13 Dec 1914 (page 44) for full context and transcription.