Coupon drip coffee maker premium ad crop — The News, 23 Jan 1937
Horizontal coupon-premium ad from The News (San Antonio), 23 January 1937. The display headline reads “6-CUP DRIP COFFEE MAKER OR 8-CUP PERCOLATOR” beside an illustration of a tall lidded drip pot; a “at your grocers NOW” sticker is angled at top-right. A black banner across the middle shouts “Free! with 60 COUPON VALUES FROM THESE COFFEES,” and the bottom register stacks the three brand lockups vertically: H AND H COFFEE (slab serif H’s, “2 PREMIUM COUPON VALUE PER LB.”), Sam Houston COFFEE in script (1 premium coupon), and Texas Girl COFFEE in bold display type (1 premium coupon). A left-hand inset reads “SPECIAL OFFER FOR THOSE WHO WISH TO GET THEIR COFFEE MAKER IMMEDIATELY / 1 POUND H AND H COFFEE and 6 cup DRIP COFFEE MAKER or 8 cup PERCOLATOR Both for 89¢ — 89¢ CASH REFUND.” The closing line reads “3 DELICIOUS COFFEES TO SUIT YOUR TASTE & PURSE.”
For brand history this is the earliest dated 1937 placement in the Hoffmann-Hayman newspaper file and the canonical three-brand coupon lockup — H and H, Sam Houston, Texas Girl — that the 3 November 1937 News feature would later describe in prose as the company’s full retail line. It documents the per-pound coupon premium structure (“2 premium” for H and H vs. “1 premium” for the others), the drip pot / percolator premium goods used to pull household redemptions, and the 89-cent combo + cash-refund pricing tactic that bridged the pre- and post-vacuum-can pack eras.
Transcription
6-CUP DRIP COFFEE MAKER OR 8-CUP PERCOLATOR
at your grocers NOW
Free! with 60 COUPON VALUES FROM THESE COFFEES
SPECIAL OFFER FOR THOSE WHO WISH TO GET THEIR COFFEE MAKER IMMEDIATELY
1 POUND H AND H COFFEE and 6 cup DRIP COFFEE MAKER or 8 cup PERCOLATOR Both for 89¢
89¢ CASH REFUND. SEE DETAILS ON PACKAGE
H AND H COFFEE — 2 PREMIUM COUPON VALUE PER LB.
Sam Houston COFFEE — 1 PREMIUM COUPON VALUE PER LB.
Texas Girl COFFEE — 1 PREMIUM COUPON VALUE PER LB.
3 DELICIOUS COFFEES TO SUIT YOUR TASTE & PURSE
Source
- The News (San Antonio, Tex.), 23 January 1937 — H and H / Sam Houston / Texas Girl coupon-premium ad. No dedicated full-page transcript post is filed for this date; the nearest 1937 brand-context post is H and H Coffee Company first to adopt vacuum-packed can in Southwest Texas — The News, 3 Nov 1937, which describes the same three-brand line in prose later the same year.
- Source clipping (full gallery):
/assets/images/gallery/1937-01-23-the-news-h-and-h-coupon-drip-coffee-maker.jpg - Source PDF: 1937-01-23-the-news-h-and-h-coupon-drip-coffee-maker.pdf
