H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

2 minute read

Large display ad for Jav-O Rich Coffee Mixture placed in the Brownsville Herald — documenting H&H’s reach into the Rio Grande Valley market. Headline: “When It’s ‘Coffee Time’ / Drink the New JAV-O Rich Coffee Mixture… and Save up to 35¢ Lb.” The ad promotes Jav-O as “a blend of highest grade coffees — mixed with a neutral, healthful ingredient that protects the flavor and aroma of the fine coffees in JAV-O.” Instructions: “Do Not Mix JAV-O with coffee.” All-Purpose Grind. 1 lb. net weight.

Footer tagline: “HOFFMANN-HAYMAN COFFEE CO.; SAN ANTONIO, TEXAS / Fifty Years of Roasting the World’s Finest Coffees for Texans” — dating H&H’s founding to approximately 1904, consistent with the project’s c.1899–1904 origin window.

Transcription

Headline

WHEN IT’S “Coffee Time”

Drink the NEW JAV-O RICH COFFEE MIXTURE

…and SAVE up to 35¢ LB.

Body copy

Try this new way to economize — and enjoy the rich flavor of JAV-O® at “Coffee Time”

Buy a pound of JAV-O today — and see how much you save on family budgets. And see, too, how much your family enjoys the wonderful, satisfying, real coffee flavor of JAV-O — a rich coffee mixture! It’s a blend of highest grade coffees — mixed with a neutral, healthful ingredient that protects the flavor and aroma of the fine coffees in JAV-O. So, if you’re looking for new ways to save — try switching to JAV-O.

Ask your grocer for it today! All grocers now have JAV-O at prices that save you up to 35¢ per pound! Be wise! Economize! Drink JAV-O and save!

® Trade Mark Registered

Bag label

When It’s “Coffee Time” DRINK JAV-O

JAV-O A Rich Coffee Mixture

ALL-PURPOSE GRIND

Contains highest quality Coffee, with a minor percentage of chick-peas (20.8% vegetable protein). Makes a very palatable drink. CONTAINS NO CHICORY. 1 LB. NET WT. HOFFMANN-HAYMAN COFFEE SAN ANTONIO, TEXAS

ALL-PURPOSE GRIND for ALL methods of brewing

How to use

HOW TO USE JAV-O® DO NOT MIX JAV-O with coffee. Simply use JAV-O as it comes from the bag. Use JAV-O in exactly the same way — and in the same amounts — as you have been using your favorite brand of coffee.

HOFFMANN-HAYMAN COFFEE CO.; SAN ANTONIO, TEXAS Fifty Years of Roasting the World’s Finest Coffees for Texans

Source

  • “When It’s ‘Coffee Time’ — Drink the New JAV-O,” The Brownsville Herald (Brownsville, Tex.), 15 Jul 1954, p. 10, Newspapers.com, https://www.newspapers.com/image/23873133/ (accessed 19 May 2026).
  • Archived export: /assets/pdfs/1954-07-15-brownsville-herald-jav-o-rich-coffee-mixture-ad.pdf.

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