H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

less than 1 minute read

Large-format ad with portrait, coffee beans and grinder, Master Chef packaging, headline Dean of Coffee Roasters, Hoffmann-Hayman footer

1962 display for Master Chef leans on a “Dean of Coffee Roasters” persona — staged photo, beans, grinder, and tins — with a Hoffmann-Hayman Coffee Company, San Antonio, Texas product line at the foot. It documents the Master Chef brand voice in the early 1960s alongside stamp/refund grocery promotions.

Transcription

DEAN OF COFFEE ROASTERS

The copy presents Master Chef as a premium blend overseen by the “Dean,” emphasizes 100% pure coffees from multiple origins, and mentions trading stamps or cash refund offers with purchase. Closing line invites the home brewer as the “Master Chef.”

PRODUCT OF HOFFMAN-HAYMAN COFFEE COMPANY, SAN ANTONIO, TEXAS

Source

  • “1962 Dean of Coffee Roasters,” San Antonio Express-News (San Antonio, Tex.), 29 March 1962, p. 34, Newspapers.com, https://www.newspapers.com/image/1275213769/ (accessed 2 May 2026).
  • Archived export: /assets/pdfs/1962-03-29-express-dean-of-coffee-roasters.pdf.

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