H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

San Antonio Light, 3 November 1933, page 31 — Hoffmann-Hayman Texas Girl Coffee 'GUARANTEED Introductory Offer / To Convince You of the Goodness of this delicious COFFEE!' display ad showing the twin-package introductory offer (2 full pounds for 33¢, regular 25¢ per pound value) with a money-back guarantee and a small 'TEXAS GIRL' coffee girl-bust trademark badge
San Antonio Light, 3 November 1933, page 31 — Hoffmann-Hayman Texas Girl Coffee 'GUARANTEED Introductory Offer / To Convince You of the Goodness of this delicious COFFEE!' display ad showing the twin-package introductory offer (2 full pounds for 33¢, regular 25¢ per pound value) with a money-back guarantee and a small 'TEXAS GIRL' coffee girl-bust trademark badge
Catalog ID
HH-CLIP-1933-0019
Gallery
Newspaper

Texas Girl Coffee “GUARANTEED Introductory Offer” — SA Light, 3 November 1933

Hoffmann-Hayman Texas Girl Coffee display ad in the San Antonio Light of Friday, 3 November 1933, running roughly two weeks after the 20 October 1933 twin-package launch ad in the same paper (see assets/pdfs/1933-10-20-san-antonio-light-guaranteed-introductory-offer.pdf and assets/pdfs/1933-10-20-san-antonio-light-texas-girl-is-new-brand-coffee.pdf). Headline pairs “GUARANTEED Introductory Offer” with the subhead “To Convince You of the Goodness of this delicious COFFEE!” and a money-back guarantee mechanic, plus the standard twin-package introductory offer.

Text panels:

  1. “TEXAS GIRL COFFEE is a new product of the Hoffmann-Hayman Coffee Company. After several conscientious years of being made in San Antonio, Texas Girl Coffee was selected, high-quality coffees have been perfectly blended and delivered to produce the finest, freshest, livelier and finest coffee.” — origin/blend boilerplate.
  2. “A Money-Back GUARANTEE THAT YOU WILL LIKE IT!” — and a numbered four-step procedure:
    • 1) Buy the “Twin Packages” of delicious TEXAS GIRL COFFEE at this low introductory price.
    • 2) Open one package. Serve your family Texas Girl Coffee brewed the way they prefer it. Serve it two or three times … use the entire package if you wish … give it a real trial in your home.
    • 3) Then, if you and your family do not agree that TEXAS GIRL COFFEE is as delicious and delightful as ANY coffee selling anywhere near its price … return the un-opened twin package, together with the band which held the two packages together and your grocer will refund the FULL purchase price for BOTH packages.

Pricing: SPECIAL LIMITED OFFER, 2 FULL POUNDS 33¢ — REGULAR 25¢ PER POUND VALUE. The Texas Girl coffee-girl-bust trademark badge appears at the bottom right with the slogan “We roast it, others praise it.” Final line: “Now on Sale at all Grocers.” Attribution: PRESS ROASTED AND PACKED IN SAN ANTONIO BY HOFFMANN-HAYMAN COFFEE CO.

The recurrence of the same headline/value proposition two weeks after the brand launch documents Hoffmann-Hayman’s multi-week sustained-introductory campaign for the Texas Girl SKU rollout (rather than a one-shot ad) — corroborating the brand’s positioning as a serious Texas-marketed coffee variant alongside H and H Blend and Sam Houston Coffee.