The News (San Antonio), 14 June 1943, p. 19 — ‘Special H and H Coffee Co. Gift Box Offered June Bride’ — G. P. Menger 40-year bride-coffee tradition and Flav-O-Tainer package
- Catalog ID
HH-CLIP-1943-0005- Gallery
- Newspaper
“Special H and H Coffee Co. Gift Box Offered June Bride” — The News, 14 June 1943
Editorial article in The News (San Antonio) of Monday, 14 June 1943 (p. 19) headlined “Special H and H Coffee Co. Gift Box Offered June Bride” — announcing a Hoffmann-Hayman bridal-gift-box program tied to a wedding at the Texas Theater on June 15 (a publicity tie-in). The gift box contains H and H Tea and an assortment of H and H spices and flavorings.
Multiple high-value primary-source attestations packed into one clip:
- “For more than 40 years H and H Coffee has been a favorite choice of brides beginning their careers as housewives.” Anchors the H&H brand’s marketing claim to a continuous 40-year history of bridal-gift-box / homemaker promotion (back to roughly 1903) — useful for company-history dating, although the precise founding/incorporation of Hoffmann-Hayman Coffee Co. occurred in 1912 per
HH-CLIP-1912-*. - “H and H coffees are served in more than half of all San Antonio restaurants and cafes.” Quantifies H&H’s mid-1943 commercial-foodservice market share in San Antonio (>50%) — useful business-history datapoint corroborating the 1937 SA Light Dave Crowe / hotel-cafe-channel coverage (
1937-01-23-cafes-serve-h-and-h-coffee). - G. P. Menger, president of H and H Coffee Co., is quoted directly:
“We wish the June bride and her husband the very best of luck … And we would like to invite her to follow in the footsteps of countless thousands of brides who have chosen H and H Coffee as the coffee to place on their husband’s breakfast and dinner tables.” “For, as in the past, H and H Coffee today remains the same highest quality. 100 per cent pure blend of the choicest South and Central American coffees. And these rare, delicious coffees are kept vacuum fresh by our exclusive new Flav-O-Tainer package, which is waterproof, airtight and heat-sealed under vacuum methods.”
- Flav-O-Tainer vacuum package is identified as the “exclusive new” H&H package — dates the Flav-O-Tainer SKU launch to early/mid-1943 (corroborates the 1942-02-27 SA Light “H and H New Special Roast Housewife ad” and the 1942-12-23 / 1943-04-30 / 1943-07-09 / 1943-07-23 Flav-O-Tainer ad sequence already in raw-sources).
- Bean blend boilerplate: “100 per cent pure blend of the choicest South and Central American coffees” — same regional-origin claim used in pre- and post-war H&H marketing.
Note the “BRIDES OF FOUR GENERATIONS” Flav-O-Tainer ad ran in the same June 14, 1943 issue (see HH-CLIP-1943-0004, _posts/1943-06-14-the-news-brides-of-four-generations.md). Together these two clips show The News giving Hoffmann-Hayman a strong dual-placement (editorial article + paid display ad) on the bride / housewife / Flav-O-Tainer theme — a coordinated June 14, 1943 marketing campaign tied to the June 15 Texas Theater wedding.