H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

El Nuevo Heraldo, Brownsville, Texas, 31 August 1961, page 8 — Master Chef Coffee display ad featuring the chef-bowtie mascot, a 25 SAVINGS SAMPLES trading-stamp certificate graphic, and the regular-grind and drip-grind Master Chef vacuum cans; large 'FREE!' headline and 'A Product of HOFFMANN-HAYMAN COFFEE COMPANY—SAN ANTONIO, TEXAS' attribution
El Nuevo Heraldo, Brownsville, Texas, 31 August 1961, page 8 — Master Chef Coffee display ad featuring the chef-bowtie mascot, a 25 SAVINGS SAMPLES trading-stamp certificate graphic, and the regular-grind and drip-grind Master Chef vacuum cans; large 'FREE!' headline and 'A Product of HOFFMANN-HAYMAN COFFEE COMPANY—SAN ANTONIO, TEXAS' attribution
Catalog ID
HH-CLIP-1961-0006
Gallery
Newspaper

El Nuevo Heraldo — Master Chef “FREE! 250 Trading Stamps” ad (1961-08-31)

Consumer-facing Master Chef Coffee display ad placed in the Brownsville Spanish-language daily El Nuevo Heraldo on the same day the trade-press story about the Hoffmann-Hayman appreciation-certificate launch ran in the Victoria Advocate (see HH-CLIP-1961-0005). The ad copy is in English — the certificate-graphic, the chef-with-coffee-cup mascot, the headline “FREE!” and the body promising “250 TRADING STAMPS OF YOUR CHOICE ” (with the asterisk footnote “OR CASH REFUND”). Note the chef mascot is the bow-tied “Sipping Good!” character used across the 1961 Master Chef campaign.

The same FREE/250-trading-stamps ad also ran on the same date in the El Heraldo de Brownsville (the older Brownsville Spanish daily) — see existing record HH-CLIP-1961-0001 (_posts/1961-08-31-el-heraldo-de-brownsville-thu-aug-31-1961.md). Two distinct papers, same ad copy, same date: the trio (Victoria Advocate trade story + El Heraldo de Brownsville ad + El Nuevo Heraldo ad) documents the simultaneous press rollout of the appreciation-certificate program across South Texas markets on 31 August 1961.

Visible packaging in the photograph: regular-grind Master Chef vacuum can (front-face label “Master Chef COFFEE” with a “FREE! 250 TRADING STAMPS” flash) and a drip-grind Master Chef vacuum can (taller, same brand chrome). Hoffmann-Hayman attribution at the bottom of the ad: “A Product of HOFFMANN-HAYMAN COFFEE COMPANY—SAN ANTONIO, TEXAS.”