H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

San Antonio Express-News, 25 October 1961, page 6 — photo and 'BONUS COFFEE' caption: Albert G. Menger, president of Hoffmann-Hayman Coffee Co., posing beside a stacked display of 12-2 lb case boxes of Master Chef Coffee (vacuum-packed regular grind) with a single 2lb can held in front; caption announces H & H Master Chef will be featured at the San Antonio Trade Fair, Nov 2–5, at Villita Assembly Hall
San Antonio Express-News, 25 October 1961, page 6 — photo and 'BONUS COFFEE' caption: Albert G. Menger, president of Hoffmann-Hayman Coffee Co., posing beside a stacked display of 12-2 lb case boxes of Master Chef Coffee (vacuum-packed regular grind) with a single 2lb can held in front; caption announces H & H Master Chef will be featured at the San Antonio Trade Fair, Nov 2–5, at Villita Assembly Hall
Catalog ID
HH-CLIP-1961-0007
Gallery
Newspaper

San Antonio Express-News — A. G. Menger with Master Chef “Bonus Coffee” display (1961-10-25)

Editorial photo + caption (“BONUS COFFEE”) in the San Antonio Express-News showing Albert G. Menger, president of Hoffmann-Hayman Coffee Co., posing with a tradeshow display of 12-2 lb case boxes of Master Chef Coffee. Caption announces the brand will be featured at the San Antonio Trade Fair, Nov 2–5, at Villita Assembly Hall. Continues the August 1961 appreciation-certificate program rollout (HH-CLIP-1961-0005, HH-CLIP-1961-0001, HH-CLIP-1961-0006).

Important details captured in the caption:

  • “H & H Master Chef coffee is the bonus blend” — confirms the company’s own promotional language pairs H&H and Master Chef as the brand of the bonus-certificate program. (Companion ads in El Heraldo / El Nuevo Heraldo simply say “Master Chef Coffee”; the trade-press story in the Victoria Advocate said “Master Chef Coffee” as the appreciation-certificate vehicle. This Express-News editorial caption gives the dual-brand read.)
  • Certificate denomination clarified: “certificates worth 25 trading stamps or has cash redemption value” — corroborates the “25” graphic in the consumer ads. The “250 TRADING STAMPS OF YOUR CHOICE” in the consumer-facing headlines therefore likely refers to a 10-certificate accumulation goal (5 × 2-lb cans, 2 certs each) rather than a single redemption.
  • Bean origins: “the finest coffee beans from Guatemala, Salvador, Parana, Colombia and Mexico.” (Paraná is the Brazilian state; the caption uses regional rather than country name for the Brazilian source.)
  • Distribution scope: “distributed from San Antonio in approximately 58 Texas counties.”
  • Stacked display in the photo: case boxes labeled “12-2 LB CANS — VAC PACKED” showing the 2lb regular-grind Master Chef can-face; a “Master” partial box label appears at the photo’s lower edge.

Useful primary-source attestation for: Albert G. Menger’s presidency in October 1961, Hoffmann-Hayman’s documented 58-county distribution footprint, the company’s stated origin-blend at this date, and a visual record of contemporary Master Chef 2-lb vacuum can / case packaging.