H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

San Antonio Express-News, 29 August 1961, page 47 — editorial photo and 'CUSTOMER BONUS ADDED' caption showing Gus P. Menger (right, chairman of the board) adding the first appreciation certificate to a Master Chef Coffee two-pound can on the production line, with Albert G. Menger (left, president) and R. W. Menger (center, executive vice president and director of advertising-merchandising) looking on; same launch event as the Victoria Advocate 31 Aug 1961 trade story (HH-CLIP-1961-0005)
San Antonio Express-News, 29 August 1961, page 47 — editorial photo and 'CUSTOMER BONUS ADDED' caption showing Gus P. Menger (right, chairman of the board) adding the first appreciation certificate to a Master Chef Coffee two-pound can on the production line, with Albert G. Menger (left, president) and R. W. Menger (center, executive vice president and director of advertising-merchandising) looking on; same launch event as the Victoria Advocate 31 Aug 1961 trade story (HH-CLIP-1961-0005)
Catalog ID
HH-CLIP-1961-0008
Gallery
Newspaper

“CUSTOMER BONUS ADDED” — Master Chef appreciation certificate launch — SA Express-News, 29 August 1961

Editorial photo + caption in the San Antonio Express-News of Tuesday, 29 August 1961 (p. 47) — the earliest dated clipping of the Hoffmann-Hayman/Master Chef appreciation-certificate launch in the project corpus so far, two days before the Victoria Advocate trade-story version dated 31 August 1961 (HH-CLIP-1961-0005).

The photo is the same production-line tableau used in the Victoria Advocate story: Gus P. Menger (right, chairman of the board) adding the first appreciation certificate to a Master Chef Coffee two-pound can on the production line, with Albert G. Menger (left, president) and R. W. Menger (center, executive vice president and director of advertising-merchandising) looking on. The caption text is shorter than the Victoria Advocate’s full Advocate News Service story but conveys the same factual nucleus:

“CUSTOMER BONUS ADDED — Gus P. Menger, right, Hoffman-Hayman Coffee Co. chairman of the board, adds the first appreciation certificates to the Master Chef Coffee two-pound can as Albert G. Menger, left, president, and R. W. Menger, center, executive vice president and director of advertising-merchandising, look on. The certificates, two in the two-pound vacuum can and one in the one-pound size, are redeemable for any trading stamps the customer prefers.”

This SA Express-News caption likely scooped the broader Advocate News Service coverage by two days — useful for dating the program launch as Tuesday, 29 August 1961 (rather than the previously inferred Aug 31 date based on HH-CLIP-1961-0005 alone). Pairs with the 31 Aug 1961 El Heraldo de Brownsville and El Nuevo Heraldo consumer-ad versions (HH-CLIP-1961-0001, HH-CLIP-1961-0006) and the 31 Aug 1961 Victoria Advocate trade-press story (HH-CLIP-1961-0005) to fully document the Aug 29-31, 1961 South Texas rollout window.

Note the “Hoffman-Hayman” spelling (one n) — matches the Victoria Advocate caption’s identical misspelling. Both papers ran the same Advocate News Service photo and caption from the same press release / press visit.