San Antonio Express-News, 28 June 1962, p. 44 — ‘We Redeem Master Chef Coffee Gift Certificates for S&H Green Stamps’ badge ad
- Catalog ID
HH-CLIP-1962-0003- Gallery
- Newspaper
“We Redeem Master Chef Coffee Gift Certificates for S&H Green Stamps” — SA Express-News, 28 June 1962
Circular badge / point-of-purchase sticker design printed in a grocer’s newspaper ad, reading “We Redeem Master Chef COFFEE Gift Certificates FOR S&H GREEN STAMPS.” Two pieces of new information for the Hoffmann-Hayman appreciation/gift-certificate program arc:
- Specific trading-stamp partner named: S&H Green Stamps — the consumer-facing ads in August 1961 (
HH-CLIP-1961-0001,HH-CLIP-1961-0006) and the trade-press story (HH-CLIP-1961-0005) framed the program as “250 trading stamps of your choice” — explicitly any stamp brand. By June 1962, at least one retailer (or the company) was promoting S&H specifically as the redemption pathway. S&H was the largest trading-stamp company of the era; the partnership may reflect either a formal company agreement or an individual grocer’s preference. - Program language evolved: “Gift Certificates” (1962) vs “appreciation certificates” (1961-08 launch language). Same in-can certificate, new marketing label.
The badge design itself — circular, double-rule outer ring, slab serif + script display type — is a typical 1960s point-of-purchase decal style; the newspaper-printed version may have been a re-use of a window-sticker artwork.
Cross-references the live appreciation-certificate arc: HH-CLIP-1961-0005 (Victoria Advocate trade-press launch), HH-CLIP-1961-0001 and HH-CLIP-1961-0006 (consumer ads, August 1961), HH-CLIP-1961-0007 (October trade-fair caption that clarified the 25-stamps-per-certificate denomination).