H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

San Antonio Express-News, 19 March 1963, page 34 — narrow grocer-ad price-listing column showing 'MASTER CHEF COFFEE DRIP OR REG. LB. CAN 65¢', 'MARYLAND CLUB COFFEE 2-LB CAN $1.29, LB CAN 65¢', 'CHASE & SANBORN COFFEE INSTANT, 20¢ OFF 6-OZ JAR 79¢', and 'MARYLAND CLUB COFFEE INSTANT 6-OZ JAR 99¢'; flanked by a vase-of-flowers floral motif and a kingfisher illustration
San Antonio Express-News, 19 March 1963, page 34 — narrow grocer-ad price-listing column showing 'MASTER CHEF COFFEE DRIP OR REG. LB. CAN 65¢', 'MARYLAND CLUB COFFEE 2-LB CAN $1.29, LB CAN 65¢', 'CHASE & SANBORN COFFEE INSTANT, 20¢ OFF 6-OZ JAR 79¢', and 'MARYLAND CLUB COFFEE INSTANT 6-OZ JAR 99¢'; flanked by a vase-of-flowers floral motif and a kingfisher illustration
Catalog ID
HH-CLIP-1963-0003
Gallery
Newspaper

Master Chef Coffee at 65¢/lb — grocer price listing — SA Express-News, 19 March 1963

Narrow grocer-ad price-listing column in the San Antonio Express-News of Tuesday, 19 March 1963 (p. 34) showing Master Chef Coffee priced alongside competitors:

  • MASTER CHEF COFFEE — Drip or Reg., 1-lb can: 65¢
  • MARYLAND CLUB COFFEE — 2-lb can: $1.29; 1-lb can: 65¢
  • CHASE & SANBORN COFFEE — Instant, 20¢ off, 6-oz jar: 79¢
  • MARYLAND CLUB COFFEE — Instant, 6-oz jar: 99¢

A useful primary-source 1963 price point for Master Chef Coffee: 1-lb can at 65¢, exactly at parity with Maryland Club’s 1-lb can — a tier above the 63¢ price point documented in the 31 Jan 1962 grocer ad (HH-CLIP-1962-0002) and 28 June 1962 SA Light ad (HH-CLIP-1962-0004). The 2¢ price increase across 14 months brackets the 1962 Continental Coffee acquisition of Hoffmann-Hayman: Master Chef was sold at 63¢ before the sale, and at 65¢ by March 1963 under Continental’s ownership (now branded “Master Chef Food Products Corp.” per the 1963-10-20 SA Light Continental Food Products portrait and HH-CLIP-1963-0002).

Note: this PDF crop does not include the originating grocer’s name. Expanding to the full page would identify the retailer; the floral and kingfisher motifs along the right margin suggest the ad is from a larger themed display.