San Antonio Light, 1 September 1963, p. 19 — ‘Business Profiles’ Jim Hasslocher / Jim’s Coffee Shop — Coffee Brewing Institute ‘Golden Cup’ Award (serves Master Chef Coffee)
- Catalog ID
HH-CLIP-1963-0004- Gallery
- Newspaper
“Business Profiles” — Jim’s Coffee Shop / Golden Cup Award serves Master Chef — SA Light, 1 September 1963
“Business Profiles” column by Travis Holmes in the San Antonio Light of Sunday, 1 September 1963 (p. 19) on Jim Hasslocher, owner of Jim’s Coffee Shop at Broadway at Loop 410 (San Antonio), who has been awarded the Coffee Brewing Institute’s “Golden Cup” wall plaque “designed to encourage the production and service of the finest coffee possible in public feeding establishments throughout the country.” Portrait photo of Hasslocher in a bow tie.
The clip’s closing sentence is the project value: “Jim’s Coffee Shop serves Master Chef coffee, a product of Hoffmann-Hayman Coffee Co., San Antonio.” This is a primary-source attestation that:
- Master Chef Coffee is still being publicly attributed to Hoffmann-Hayman Coffee Co. in September 1963 — even though the firm had been sold to Continental Coffee of Chicago in 1962 (per Theodore J. Menger’s 1987 obituary). The “Hoffmann-Hayman” name remained the public-facing brand identity for Master Chef into the post-sale era. (Compare with the 20 October 1963 SA Light Continental Food Products portrait and
HH-CLIP-1963-0002, which makes the Continental ownership explicit just six weeks later.) - Confirms Jim Hasslocher — later better known as the founder of the Frontier Enterprises Jim’s Restaurants chain — was a Master Chef account in 1963 at the original Broadway-at-Loop-410 location.
- The Coffee Brewing Institute “Golden Cup” program was awarding plaques to San Antonio operators in 1963 — useful for industry-history research on coffee quality standards in the period.
Jim Hasslocher (Jim Hasslocher, “Jim’s Coffee Shop”) later expanded into the Jim’s Restaurants / Frontier Enterprises chain. The 1963 dating places this attestation roughly two years before Hasslocher’s Frontier Enterprises and the Magic Time Machine launch — interesting for San Antonio restaurant-history research independently of the H&H Coffee Co. provenance.