H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

San Antonio Light, 16 September 1965, page 28 — H.E.B. grocery ad price-listing column headed by a black COFFEE flag banner; lists 'Maryland Club, Master Chef, Maxwell House, Folgers 2-LB Vac. $1.49, POUND VACCUM 75¢; H.E.B. Premium Quality COFFEE Pound Vacuum 73¢; H.E.B. Best Coffee Pound Bag 69¢; Gold Cup Coffee Pound Bag 65¢; Instant Coffee Maryland Club 20¢ Off Label 6-Ounce Jar—Your Cost 85¢; Redeem Your Coupons at H.E.B.'; ad bears 'Page No. 35' in the lower right
San Antonio Light, 16 September 1965, page 28 — H.E.B. grocery ad price-listing column headed by a black COFFEE flag banner; lists 'Maryland Club, Master Chef, Maxwell House, Folgers 2-LB Vac. $1.49, POUND VACCUM 75¢; H.E.B. Premium Quality COFFEE Pound Vacuum 73¢; H.E.B. Best Coffee Pound Bag 69¢; Gold Cup Coffee Pound Bag 65¢; Instant Coffee Maryland Club 20¢ Off Label 6-Ounce Jar—Your Cost 85¢; Redeem Your Coupons at H.E.B.'; ad bears 'Page No. 35' in the lower right
Catalog ID
HH-CLIP-1965-0002
Gallery
Newspaper

H.E.B. COFFEE price listing with Master Chef at 75¢/lb — SA Light, 16 September 1965

H.E.B. grocery ad price-listing column in the San Antonio Light of Thursday, 16 September 1965 (p. 28) — Master Chef is listed in the first row alongside the major national grocer-brand competitors Maryland Club, Maxwell House, and Folgers, all sold at parity:

  • Maryland Club / Master Chef / Maxwell House / Folgers — 2-LB Vac. $1.49; POUND VACUUM 75¢
  • H.E.B. Premium Quality COFFEE — POUND VACUUM 73¢
  • H.E.B. Best Coffee — POUND BAG 69¢
  • Gold Cup Coffee — POUND BAG 65¢
  • Maryland Club Instant Coffee — 20¢ Off Label, 6-OZ Jar — Your Cost 85¢

Tagline: “REDEEM YOUR COUPONS AT H.E.B.” Page marker: “Page No. 35”.

Useful primary-source attestation of:

  1. Master Chef Coffee priced at 75¢/lb in H.E.B. grocery stores in September 1965 — a 10¢ tier above the March 1963 65¢ price point (HH-CLIP-1963-0003) and a 12¢ tier above the January-June 1962 63¢ price point (HH-CLIP-1962-0002, HH-CLIP-1962-0004). Steady 5-7% per year nominal inflation across the early- to mid-1960s.
  2. H.E.B. pre-1970s coffee assortment: the chain stocks Master Chef as a parity-tier national-brand offering, with H.E.B.’s own “Premium Quality” and “Best” house brands a 2-6¢/lb tier below — a useful business-history datapoint for H.E.B. private-label strategy in 1965.
  3. Master Chef’s mid-1960s competitive set is Maryland Club / Maxwell House / Folgers — all major national / regional roasters. Master Chef remained at parity with these even after the 1962 Continental Coffee acquisition.

Note: the ad’s right margin and “Page No. 35” suggest this is one column of a larger multi-page H.E.B. circular insert.