Haciendo Coffee Roasters (Taylor, TX)

Haciendo Coffee Roasters

Family-owned, Latin-inspired air roaster based in Taylor, Texas (approx. 30 miles northeast of Austin). Participates in the San Antonio Coffee Festival as an “official roaster.” Note: their SA Coffee Festival page lists their location as “San Antonio, Texas” — the discrepancy is unresolved; primary sources consistently say Taylor, TX.

Founding year and founder names are not published on the site as of 2026-05-21.

Roasting method

Air roasted (fluid bed roasting) using equipment from Coffee Crafters. The company positions this as a differentiator — fluid bed roasting circulates hot air to roast the beans without drum contact, producing a lighter, cleaner cup profile.

Lead roaster: Billy Wiginton

Philosophy — “Fourth Wave”

Haciendo frames their work under six pillars of what they call the fourth wave of specialty coffee:

Transparency — opening the sourcing journey; connecting customers to origin and farming practices
Sustainability — environmentally friendly farming, fair producer wages, minimized carbon footprint
Direct Trade — direct relationships with producers to ensure fair prices
Brewing Mastery — diverse techniques (pour-over, AeroPress, siphon)
Artisanal Craftsmanship — treating coffee as a craft product
Education — tastings and workshops for community learning

Equipment

Air roaster: Coffee Crafters
Brew bar: Hario V60

Operations

Roast day: Mondays. Shop: shop.haciendotx.com (Square-powered). Wholesale and private label services offered.

Events

SA Coffee Festival — official roaster, confirmed for 11th annual (2023, Travis Park) and 2026 (Civic Park, Hemisfair) per press coverage
Austin Coffee Fest 2023 — participant

Contact

hello@haciendotx.com
@haciendotx (Instagram, Facebook, TikTok, X/Twitter)

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