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A bordered display ad from Hoffmann-Hayman reprints an unsolicited letter from Model Grocery Company (signed by M. G. Ellis) ordering 100 lbs. of coffee “the same as we used to buy” and conceding that other suppliers could not match customer expectations. The company frames the note as proof that quality outweighs shaving price, and closes with a direct pitch for “H. & H.” Blend. The scan is catalogued in the Newspaper Clippings gallery.

San Antonio Evening News, Wednesday 19 March 1919 — Hoffmann-Hayman H. & H. Blend testimonial advertisement

Transcription

Hoffmann-Hayman Coffee Company, San Antonio, Texas.

Gentlemen:

Your letter received. Ship us at once 100 lbs. the same as we used to buy, at price quoted in your letter March 8th. Will be glad to buy again from you. Cannot please customers with coffee we get elsewhere.

Yours truly,
MODEL GROCERY COMPANY,
By M. G. Ellis.

The above letter speaks for itself, and came to us entirely unsolicited and from a retailer, who, like many others, thought to save a few cents by purchasing elsewhere, but found that QUALITY counts for more than PRICE. We have built our business on QUALITY, which we will at all times maintain and guarantee.

If you are not using our “H. & H.” BLEND you are missing the best in Coffee.

Hoffmann-Hayman Coffee Company
SAN ANTONIO, TEXAS.

Source

  • San Antonio Evening News (San Antonio, Texas), Wednesday, 19 March 1919. Project scan in Newspaper Clippings.