H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

3 minute read

Knows His Java and His Mocha Too — San Antonio Express-News, 10 October 1938

A coffee feature centered on Gus Menger and H and H branding, with the article turning on “Java” and “Mocha” wordplay.

Transcription

K. His ‘Java’ d His ‘Mocha’, Too! | nows fits Java –an 1s ocha, £00. 1 cm ¥ Sf Le: he ‘ | - 3 cia aad £ Cotte by | 4 ‘ i : |

  • ae ‘ oe ees ; Lg id: sak a a “
    ~~; ae A cat — —rnoto py stuae:. = —————— ——— } Mr. G. P. Menger, president, Hoftman-Hayman Coffee Company | Good coffees continues to be the | | epamerrenting” samples for H & H, Sam Houston and Texas Girl |favorite drink in American homes 1 blends. An expert in this work, Mr. Menger has been cup testing cof- | and is destined to become still more feos for 26 years. Dave Crowe, supervisor of cafe department, pouring. | popular through the powerful ad- |—Photo by Studer. |vertising campaign which has just | When we drink coffee at home] the particular type of coffee brew- areas eS eeaduclng eounttine or in the down-town restaurant|ing which their customers may | euch as Braz witha. y ae ice: and: thvent-Tinally, packed in, | Sign O€. reall CHUM, Venezuela, or-hotal we give little thought tol Su cultacians megan ab malion CO in Sno a dae Sal- the ‘pathatakiog procedses ‘which | <1” JER’ ore eee ee paae; wacu-| Veen! whoee slogan ‘is | Wiens were necessary to perfect the pro- a) ane hdc el tt Bh 3 “| there’s life there’s coffee.” This duct so as to provide the fine} ny, shorteaiste-eiscniaiis rites (educational campaign will no drink we enjoy. One of the most] Gompany has also built up ecwon-|0uee ao much toward off-setting important processes is the mainten-} gor, peeps 6 misleading information which the ance by the larger concern of | dertul reputation for their hotel mublic has heard i h e Leach Cun! tenting “aevesnent teat aie ater te here zegaia | Peon et ee hac a p testing vex *l extreme care must be exercised in stigrets daiteo are actually roasted blend. The company however amo oe Nepal Dedunaland noting water poured\oh oro ten, wee ee eonee ilities and | Tp addition to general shoe re- he be sitag iki io det ity | 2° odd years of experience have aes t: | the coffee just as it is actually|}een able to perfect their blends pair work at the Alamo Shoe Re- | eS ce home. Through this/and maintain them to such a de-|palr, 111 North Alamo, under the easeeabacibn: OF dist the. types (ate that their business is gradu-| supervision of a veteran expert, C. SE oe in hay paenicus| Sun See teae this field. |H. Meyers, the shop also dyes lar blends, and such testing of| — - ——— ain course must be done by real ex- * re QUALITY JHA 4s> JET probucts This “cupping” as it is called re- quires keen sense of taste and smell | a as each variety of coffee has its gHoust TBAS. own particular flavor and the cup haa . tester must be able to distinguish | FP me —— the characteristics of each type nT 4 ll Loy and select only those which fit] | Ba % ~ sk | sk into his particular needs | \ FNS H-. H In the picture Mr. Menger is € BK | shown taste-testing coffee which | ay acones mcax> SGT | will later be roasted in the large % COEE ; modern plant of the H & H Coffee FF! a OFFE E | Company located at 601 Delaware COFFEE a COFFEE | Street, then properly ground for ‘ Ratetscotl see ade care aecliay ke FOR EVERY TASTE cud POCKETBOOK

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