Master Chef Coffee at 65¢/lb — grocer price listing, San Antonio Express-News, 19 March 1963

Narrow grocer-ad price-listing excerpt from the San Antonio Express-News of Tuesday, 19 March 1963 with Master Chef Coffee priced at 65¢ for a 1-lb can (drip or regular) — exactly at parity with Maryland Club’s 1-lb can, and a 2¢ tier above the 63¢ price point documented in the 31 Jan 1962 grocer ad (HH-CLIP-1962-0002) and 28 June 1962 SA Light ad (HH-CLIP-1962-0004). The price increase across 14 months brackets the 1962 Continental Coffee acquisition of Hoffmann-Hayman: Master Chef was sold at 63¢ before the sale and at 65¢ by March 1963 under Continental’s ownership.
The originating grocer’s name is not visible in this crop (the columns visible are alphabetically near “Master” and “Maryland” — the rest of the ad would identify the retailer). The floral and kingfisher illustrations along the right margin suggest a larger themed grocer display.
Transcription
MASTER CHEF COFFEE DRIP OR REG. LB. CAN 65¢ MARYLAND CLUB COFFEE 2-LB. CAN $1.29 LB. CAN 65¢ CHASE & SANBORN COFFEE INSTANT, 20¢ OFF 6-OZ. JAR 79¢ MARYLAND CLUB COFFEE INSTANT 6-OZ. JAR 99¢
Source
- Grocer-ad price listing, San Antonio Express-News (San Antonio, Tex.), Tuesday, 19 March 1963, p. 34.
- Digital clip: Newspapers.com (accessed 20 May 2026).
- Archived PDF: /assets/pdfs/1963-03-19-san-antonio-express-news-master-chef-65c-grocer-price-listing.pdf.
- Gallery: Newspaper Clippings (
HH-CLIP-1963-0003).