30 years of progress — H and H ad illustration — San Antonio Light, 12 Oct 1934
A ruled arch frames a full-page Light trade ad on 12 October 1934 (page 25): 1904 at the crown in a barn-and-dray vignette with a hand-roaster inset; a two-column “30 YEARS OF PROGRESS” text block; 1934 at the foot with a long elevation of the roasting plant, delivery trucks, a can-and-cup still life, and “We roast it—others praise it” on the roofline art. The page pairs with the news feature on the same anniversary in the same issue. For the Delaware plant in photographs, see the Factory gallery; this spread is the contemporary trade art for the 1904–1934 story.
Transcription (display advertisement)
1904 — “The beginnings” (paraphrase of visible type)
- Banner: 1904
- Line art: small wood structure with horse-drawn dray; copy ties the spot to where H and H (as printed) coffee was roasted and packed “30 years ago.”
- Inset: Original Hand Roaster used by William R. Hoffmann in creating the H and H Blend “30 years ago” (caption as printed on the cut).
Center — headline and body
- Display head: 30 YEARS OF PROGRESS
- Body (column sense): Thirty years after founding, Hoffmann–Hayman reflects on humble beginnings, thanks dealers and customers, cites the modern plant built in the depression years and employment for Texans, and names H and H coffees, teas, spices, and extracts.
- Signature (large type): HOFFMANN-HAYMAN COFFEE COMPANY / SAN ANTONIO, TEXAS
1934 — “The present” (paraphrase of visible type)
- Banner: 1934
- Line art: large factory block labeled Hoffmann–Hayman Coffee Co., truck line in front; roof illustration repeats “WE ROAST IT – OTHERS PRAISE IT” (as printed) above the can/cup art.
- Copy (lead line, paraphrase): “Today H and H Products are produced and packed in this modern new plant,” one of the largest and finest in the entire South (column sense as on the page).
- Vignette: H–H-labeled tinned pack and steaming cup at the right.
Exact column wording: confirm against the PDF or Newspapers.com viewer; this is structured from the scan, not machine OCR.
Source
- “30 Years of Progress” (illustrated display advertisement), San Antonio Light (San Antonio, Tex.), 12 Oct 1934, p. 25.
- Newspapers.com (same page image as the 12 Oct 1934 anniversary news clip): newspapers.com/image/1259137749/ (accessed 26 Apr 2026; clip downloaded 26 Apr 2026 per PDF).
- PDF (archived from
work/inbox/): 1934-10-12-san-antonio-light-30-years-of-progress-illustration.pdf.
