Bowlers’ Day parade — Hoffmann-Hayman float listed, San Antonio Light, 20 August 1939

Coverage of San Antonio’s fifth annual Bowlers’ Day (Labor Day weekend 1939) rolls through parade logistics, Turner Hall events, and a state-wide bowling promotion. For this archive the notable line is roster of downtown parade floats: Hoffmann-Hayman Coffee company appears between civic and retail sponsors — a glimpse of the roaster joining promotional visibility alongside bottlers, hotels, and grocers.

Transcription (excerpt)

500 Visitors Expected for Bowlers’ Day

… The opening gun in the event will be the parade through the downtown streets at 2 o’clock Saturday afternoon. The committee-in-charge hopes to have at least 250 floats and automobiles in the procession, together with a number of bands. Floats have been entered by the American Printers, Dr. Pepper, Modern Radio, Pioneer Flour, Finch Service Station, Champ Beer, Southern Select Beer, Studer Photo, Hoffmann-Hayman Coffee company, National Shirts, Plaza hotel, Winerich Motor Sales, Handy-Andy Grocers, George Mueller Motors, Richter’s Bakery, Pete Bakery, Alamo Billiard Supply, Normayle Service club, Turner’s, All-State Tires, O. R. Mitchell Motors and Elks. …

Source

• “1939 500 Visitors Expected for Bowlers’ Day,” San Antonio Light (San Antonio, Tex.), 20 August 1939, p. 20, Newspapers.com, https://www.newspapers.com/image/1258756716/ (accessed 2 May 2026).
• Archived export: /assets/pdfs/1939-08-20-san-antonio-light-bowlers-day.pdf.