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Business item: “Gus P. Menger, president of the Hoffmann-Hayman Coffee co., now has the official title ‘Dean of Southern Coffee Roasters.’“ The recognition was bestowed at a meeting of the Southern Coffee Roasters Association in New Orleans, according to association president Jack Dinos. Menger had been engaged in the coffee industry since 1911 — “longer than any other coffee executive in the entire southern part of the U. S.” The item closes: “Hoffmann-Hayman, producers of Master Chef and H and H Coffee, is Texas’ largest independent coffee roasting concern.”

Key facts:

  • Gus P. Menger in the industry since 1911 — consistent with his taking over H&H after W. R. Hoffmann’s 1912 death.
  • “Texas’ largest independent coffee roasting concern” — market position claim in 1959.
  • Products named: Master Chef and H and H Coffee — the two flagship brands at this date.

Transcription

Gus P. Menger, president of the Hoffmann-Hayman Coffee co., now has the official title “Dean of Southern Coffee Roasters.”

The new recognition was bestowed on him recently at a meeting by the Southern Coffee Roasters assn. in New Orleans.

Menger has been engaged in the industry since 1911, longer than any other coffee executive in the entire southern part of the U. S., according to Jack Dinos, president of the association.

Hoffman-Hayman, producers of Master Chef and H and H Coffee, is Texas’ largest independent coffee roasting concern.

Source

  • “Gus P. Menger — ‘Dean of Southern Coffee Roasters,’” San Antonio Light (San Antonio, Tex.), 20 Dec 1959, p. 53, Newspapers.com, https://www.newspapers.com/image/1260184819/ (accessed 19 May 2026).
  • Archived export: /assets/pdfs/1959-12-20-san-antonio-light-gus-menger-dean-southern-coffee-roasters.pdf.