Now I enjoy my coffee again since my wife switched to H AND H — Flav-O-Tainer ad, San Antonio Light, 28 January 1944
Full-page testimonial ad featuring a male coffee drinker: “Now I enjoy my coffee again — as much as when we bought it in vacuum cans — since my wife switched to H AND H!” The ad promotes the Flav-O-Tainer as “The Only Coffee In Paper Packages That Stays Vacuum Fresh — The Way Men Like It Best!” and emphasizes the patented cellophane inner lining that makes it air-tight and waterproof like a vacuum can.
The wartime context is significant: tin vacuum cans were scarce due to metal rationing; H&H’s Flav-O-Tainer paper bag with cellophane lining was the civilian-market response to maintain vacuum-freshness without metal. Available in 1 lb. and 2 lb. sizes.
Transcription
Now I enjoy my coffee again — as much as when we bought it in vacuum cans — since my wife switched to H AND H!
THE ONLY BAG WITH THE CELLOPHANE INNER LINING!
Here’s The Only Coffee In Paper Packages That Stays Vacuum Fresh — The Way Men Like It Best!
HAVE YOU had trouble finding coffee that’s always fresh, fragrant — as rich in aroma and flavor as men like it? Then switch to H and H! For no other coffee at your grocers can offer you H and H’s exclusive protection to rich coffee flavor — the patented Flav-O-Tainer bag. It’s the only paper bag like a vacuum can. Air-Tight! Waterproof! Lined INSIDE with heat-sealed cellophane. And packed under vacuum methods — with delicious, roaster fresh H and H — a blend of the world’s rarest, richest coffees. Switch to H and H Coffee today! Vacuum fresh!
H and H’s “Flav-O-Tainer” — Air-Tight! Water Proof!
VACUUM FRESH H AND H COFFEE
Source
- “Now I enjoy my coffee again…,” San Antonio Light (San Antonio, Tex.), 28 Jan 1944, p. 24, Newspapers.com, https://www.newspapers.com/image/1259177723/ (accessed 19 May 2026).
- Archived export:
/assets/pdfs/1944-01-28-san-antonio-light-h-and-h-flav-o-tainer-enjoy-coffee-again.pdf.
