New Special Roast — H and H Coffee 28-oz Family Size 45¢ ad, San Antonio Light, 24 October 1941
Full-width display ad launching the H AND H Coffee New Special Roast — pitched as a cost-saving upgrade ahead of wartime price pressures. Key claims: 28-oz Family Size vacuum can for 45¢; 8 Extra Tablespoonfuls Per Pound through H&H’s “special roasting method”; “Beat Rising Prices! Save 10% to 20%.” Also promoted: a Free Bridge School offer for the Fox News Addition, Wednesday, 2 p.m. The one-pound vacuum can was priced at 26¢.
The ad shows H&H responding to wartime price-consciousness months before the U.S. entered World War II (December 1941), emphasizing economy and yield as primary selling points.
Transcription
New Special Roast For Extra Coffee Enjoyment
H AND H COFFEE
28-Oz. Family Size
45¢
BEAT RISING PRICES! Save 10% to 20%
TO BEAT RISING PRICES—Just buy this Family Size Vacuum can now being featured at Hom-Ond! You save 10% to 20%, and you get a new, magic richness of flavor—found only in this amazingly finer coffee. These improvements in economy and flavor are brought to you by H and H’s special roasting method! It gives you 8 EXTRA TABLESPOONFULS PER POUND, and it brings out the full, zesty flavor of the world’s rarest, most expensive coffees.
Lb. Vac. Can 26¢
EQUAL TO AVERAGE 2 LB. CAN
8 EXTRA TABLESPOONS PER POUND
Attend Hom-Ond’s FREE BRIDGE SCHOOL Fox News Addition Wednesday—2 P.M.
Source
- “H and H Coffee — New Special Roast,” San Antonio Light (San Antonio, Tex.), 24 Oct 1941, p. 32, Newspapers.com, https://www.newspapers.com/image/1259300634/ (accessed 19 May 2026).
- Archived export:
/assets/pdfs/1941-10-24-san-antonio-light-h-and-h-new-special-roast-28oz.pdf.