H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

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H.E.B. COFFEE price listing — Master Chef at 75¢/lb (parity with Maryland Club, Maxwell House, Folgers) — San Antonio Light, 16 September 1965, p. 28

H.E.B. grocery ad price-listing column from the San Antonio Light of Thursday, 16 September 1965. Master Chef is listed in the first row alongside the major national-brand competitors Maryland Club, Maxwell House, and Folgers, all sold at parity ($1.49 for a 2-lb vacuum can, 75¢ for a 1-lb vacuum can). H.E.B.’s own “Premium Quality” and “Best” house brands are listed at a 2-6¢/lb tier below.

Three project takeaways:

  1. Master Chef Coffee at 75¢/lb in H.E.B. stores in September 1965 — a 10¢ tier above the March 1963 65¢ price point (HH-CLIP-1963-0003) and a 12¢ tier above the January-June 1962 63¢ price (HH-CLIP-1962-0002, HH-CLIP-1962-0004). Steady early-to-mid-1960s nominal inflation.
  2. Master Chef remained at parity with Maryland Club / Maxwell House / Folgers even after the 1962 Continental Coffee acquisition.
  3. Useful H.E.B. business-history datapoint: in 1965 the chain stocked Master Chef as a parity-tier national-brand offering, with its own house brands a tier below — early visibility of H.E.B.’s private-label strategy in the period.

Transcription

COFFEE

     
Maryland Club, Master Chef, Maxwell House, Folgers 2-LB Vac. $1.49
  POUND VACUUM 75¢
H.E.B. PREMIUM QUALITY COFFEE POUND VACUUM 73¢
H.E.B. BEST COFFEE POUND BAG 69¢
GOLD CUP COFFEE POUND BAG 65¢
INSTANT COFFEE MARYLAND CLUB (20¢ OFF LABEL) 6 OUNCE JAR — YOUR COST 85¢

REDEEM YOUR COUPONS AT H.E.B.

Page No. 35

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