Compare Jav-O with your favorite coffee — Save up to 35¢ lb., San Antonio Light, 4 November 1954
Horizontal display ad — “When It’s Coffee Time — Drink Jav-O” — showing the Jav-O bag and a generic coffee can side by side with the command “Compare JAV-O* with your favorite coffee / SAVE UP TO 35¢ LB. / Measure and brew exactly as you would with highest priced coffees!” Footer clarification: “JAV-O… A rich coffee mixture with a protective ingredient added. NO chicory — NO cereal.” Product of the Hoffmann-Hayman Coffee Company.
The asterisk and footer disclaimer — specifically denying chicory and cereal — responds to the 1899-era cereal coffee products like Jav-O Cereal Coffee Co. and positions H&H’s Jav-O as all-coffee with an undisclosed “protective ingredient” (likely a chicory substitute or inert filler).
Transcription
WHEN IT’S COFFEE TIME — DRINK JAV-O
Compare JAV-O* with your favorite coffee
SAVE UP TO 35¢ LB.
Measure and brew exactly as you would with highest priced coffees!
*JAV-O… A rich coffee mixture with a protective ingredient added. NO chicory — NO cereal.
PRODUCT OF THE HOFFMANN-HAYMAN COFFEE COMPANY
Source
- “Compare Jav-O with your favorite coffee,” San Antonio Light (San Antonio, Tex.), 4 Nov 1954, p. 26, Newspapers.com, https://www.newspapers.com/image/1261606043/ (accessed 19 May 2026).
- Archived export:
/assets/pdfs/1954-11-04-san-antonio-light-jav-o-compare-with-your-favorite-coffee.pdf.