Handy-Andy suggests Drink Jav-O Rich Coffee Mixture at 73¢ — San Antonio Light, 8 July 1954
Full-page co-op ad with Handy-Andy Super Markets (“Since 1927 — Where San Antonio Saves”) promoting Jav-O Rich Coffee Mixture at 73¢ per pound. The Jav-O bag shows “When It’s ‘Coffee Time’ Drink JAV-O / A Rich Coffee Mixture / All-Purpose Grind / Contains No Chicory / 1 lb. Net Wt. / Hoffmann[hayman].” How-to-use instructions: use Jav-O exactly as your favorite brand of coffee, same amounts. “Product of the H and H Coffee Co.”
This places H&H’s Jav-O at Handy-Andy’s in July 1954 at 73¢/lb — a premium over standard coffee, positioned as economy by saving up to 35¢/lb vs. “highest grade coffees.”
Transcription
Headline
WHEN IT’S “Coffee Time”
HANDY-ANDY suggests…
Drink JAV-O RICH COFFEE MIXTURE
Body copy
Try this new way to economize — and enjoy the rich flavor of JAV-O® at “Coffee Time”
Buy a pound of JAV-O today — and see how much you save on family budgets. And see, too, how much your family enjoys the wonderful, satisfying, real coffee flavor of JAV-O — a rich coffee mixture! It’s a blend of highest grade coffees — mixed with a neutral, healthful ingredient that protects the flavor and aroma of the fine coffees in JAV-O. So, if you’re looking for new ways to save — try switching to JAV-O.
Ask your grocer for it today! All grocers now have JAV-O at prices that save you up to 35¢ per pound! Be wise! Economize! Drink JAV-O and save!
HOW TO USE JAV-O Do not mix JAV-O with coffee. Simply use JAV-O as it comes from the bag. Use JAV-O in exactly the same way — and in the same amounts — as you have been using your favorite brand of coffee.
Bag label
When It’s “Coffee Time” DRINK JAV-O
JAV-O A Rich Coffee Mixture
ALL-PURPOSE GRIND
Contains highest quality Coffee, with a minor percentage of chick-peas (20.8% vegetable protein). Makes a very palatable drink. CONTAINS NO CHICORY. 1 LB. NET WT. HOFFMANN[HAYMAN]
Product of the H and H Coffee Co.
Price and store
only 73¢ pound
HANDY-ANDY SUPER MARKETS SINCE 1927 …“Where San Antonio Saves”
Source
- “When It’s ‘Coffee Time’ — Handy-Andy suggests Drink Jav-O,” San Antonio Light (San Antonio, Tex.), 8 Jul 1954, p. 32, Newspapers.com, https://www.newspapers.com/image/1261324725/ (accessed 19 May 2026).
- Archived export:
/assets/pdfs/1954-07-08-san-antonio-light-jav-o-handy-andy-supermarkets-ad.pdf.