Local Coffee Plant Averts Shortage — San Antonio Light, 3 August 1924

A trade-column feature about coffee supply, Brazil, and G. D. Menger’s role as the company works through a possible shortage.
Transcription
+ ‘ ; : . Laid in When Revo-| lution Threatens to Close Brazilian P ort. Tho Fall Trade Season, fostered by @ ‘Lrade Extension Board of the San | fatumio Chamber of Commerce, will be | je menus of gaining this city the rec- ition due her as the commercial cen: of the South, according to G. DV. feniger, president und maniger of the | ffman-Hayman Coffee Company. He tes thai there are many direct and | direct results gained every year rough this project. | By holding these trade weeks every far, San Antonio manifests a desire| trade and commerce that outside rehants respond to with large or-| rs. It is also a big benefit to sales- | who cever the districts included in | Fall Trade Season, and they in-| riably report a large increase in in- st ‘and orders tor San Antonio | s, following the trade week, @Mr. Menger considers that San An- iv has the products of commerce, th raw ad finished and that all that ig, necessary is to place her goods be-| the people of ‘Texas in the proper mer, in order to reveive larger Dusiness. LARGER BUSINESS COMING. ) This trade season will snow the smalltown merchant that San Antonio i interested in his town, and he re- iates by piacing larger orders with e salesmen, Mr. Menge: has been in the employ ot tne H & H Coffee Company since | 13, + year after the company was ganized, and he has been president and manager tor the last three sear. | ‘The firm was first established by Wil- Jian R. Hoitmann, and the business re- | tained his name until his death, in| 1910, when it was consolidated with the Merchants Coffee Con.pany, a lo- || eal concern owned by W. Li. Hayman, ahd became Hoffmann-Hayman Cof- fee Company. In 1920, Mr. Hayman’s interests were taken over by G. P. Menger and K. W. Menger. ‘ihe Jater | ig now secretary-treasurer of the firm. -_ GETS LARGE SHIPMENT. Due to the present revolution in Brazil, which is the greatest coffee | producing country in the world, the fear of a coming coffee shortage is|! forcing the coupany to procure a large | 1 stock of the bean. “Lhe trend of fight-| + ing im Brazil seems .o indicate that | the port of Santos will soon be closed. | Jf this happens, a coffee famine yill| ‘ ciisue, according to Mr. Menger. Cof- | foe has already advanced five cents a pound in the last thirty days, A dou-| ble car toad of coffee, worth $16,000 | was received at the company ware-| house last Saturday morning. I THE “CUP” TEST | “Some of the products oi the H & H Cottee Company are: H & H coffee,| Wexaco coffee Broncho coffee, Menger | , Déabetry coffee, Border coffee and Hi) &H tea, and H & H cocoa. In the|t siiop is ‘an automatic coffee labeler | t with a capacity of 10,000 cans of coffee | , aday. | Mr. Menger has inaugurated a spe-| 4 cial cup-testing laboratory in which |s samples of green coffee are roasted and | 1 tested tor cuj, quality by experts, All| ¢ cotice is cup-tested before it is bought ¥ to insure their trade against any low-| ering of the high standard maintained | d by the H & H company. Je The company maintains a force ot | P teu sulesmen, and nas an average out- put of twy carloads a week. A sub-|
Office has recently been established at | ¢ Dallas with William A. Brown as the | 1 north Texas representative, |! ee Y
Source
- Newspaper: San Antonio Light (San Antonio, Texas) — 3 August 1924 — page 76
- Newspapers.com: https://www.newspapers.com/image/1258312236/ (accessed 2026-05-06)
- PDF: 1924-08-03-san-antonio-light-local-coffee-plant-averts-shortage.pdf