The whole truth about H and H coffee — San Antonio Light, 14 Mar 1924

The San Antonio Light of 14 March 1924 (page 18) carries a display headed “The Whole Truth About H and H Coffee” and “Important news for San Antonio people,” arguing decades of study on roast timing, retention of the bean’s natural oils, and a blend suited to Southwestern tastes. A line block of a one-pound tin anchors the lower corner; border mark P-98 appears on the ad frame.

Transcription (display)

Banners (as on page):
IMPORTANT NEWS FOR SAN ANTONIO PEOPLE
The Whole Truth About H and H Coffee

(Body argues decades of scientific study of roasting; timing to preserve oils; H and H Blend as a “wholesome” Southwest choice to match local climate and taste—per the column as printed.)

Signature: HOFFMANN-HAYMAN COFFEE CO., SAN ANTONIO (as typeset in the ad).

Art: Rectangular H and H coffee tin, black-and-white line block.

Mark on border: P-98 (as visible).

Source

• Newspapers.com — San Antonio Light (San Antonio, Tex.), 14 Mar 1924, p. 18. Accessed 27 Apr 2026.
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For verbatim body text, use the PDF or zoom the hero; the ad is small in the clipping export.