Pick This Package To Get Coffee That’s Vacuum Fresh — H and H Flav-O-Tainer, The News, 9 July 1943
Full-page wartime display ad introducing the concept of the H AND H “Flav-O-Tainer” to housewives: “Pick This Package To Get Coffee That’s Vacuum Fresh!” The Flav-O-Tainer is positioned as a paper bag that performs like a vacuum can — heat-sealed cellophane inner lining makes it “Air-Tight! Water-Proof!” — protecting the “superb blend of South and Central American coffees.” A coupon and offer list is advertised inside the package.
Tagline: “This New H AND H ‘Flav-O-Tainer’ — Looks Like Most Ordinary Coffee Bags, But It’s Like A Vacuum Can — Air Tight!”
Transcription
PICK THIS PACKAGE To Get COFFEE That’s VACUUM FRESH!
THIS NEW H AND H “FLAV-O-TAINER”
Looks Like Most Ordinary Coffee Bags, But It’s Like A Vacuum Can—Air Tight!
HEAT SEALED CELLO-PHANE INNER LINING
OFFER LIST & COUPON INSIDE
Protects The Rich Flavor of
H AND H COFFEE!
PICK THIS PACKAGE when you buy coffee—and know you’re getting coffee that’s vacuum fresh! For unlike ordinary paper bags in which most coffees are packed, this exclusive H and H Flav-O-Tainer is Air-Tight! Waterproof! Thus the rich, roaster-fresh flavor of H and H’s superb blend of South and Central American coffees is protected for you! So to make coffee with the rich flavor and aroma men like best—pick this package today: H and H’s Flav-O-Tainer!
VACUUM FRESHNESS H AND H ROASTER FRESH DRIP GRIND COFFEE
H AND H COFFEE
Source
- “Pick This Package To Get Coffee That’s Vacuum Fresh,” The News (San Antonio, Tex.), 9 Jul 1943, p. 28, Newspapers.com, https://www.newspapers.com/image/1275885621/ (accessed 19 May 2026).
- Archived export:
/assets/pdfs/1943-07-09-the-news-h-and-h-flav-o-tainer-pick-this-package.pdf.