‘Coffee Week’ — H. & H. Blend display, 19 Oct 1914

This 19 October 1914 San Antonio Express piece is a compact merchandising ad tied to a promotional “Coffee Week.” A decorative cap G opens GOOD MORNING, then the copy urges readers to ask the grocer for a can of H. & H. BLEND as the “climax to a good breakfast.” The footer tags Hoffmann-Hayman Co. as THE “HOME ROASTERS,” a slogan that recurs in other contemporary clips. The layout—double rule border, type hierarchy pitched for the breakfast table—typifies H&H’s early retail-facing voice alongside its wholesale trade pages.

Transcription

GOOD MORNING Don’t forget this is “Coffee Week”
and, above all, don’t forget to tell the grocer to send you a can of our H. & H. BLEND, a fitting climax to a good breakfast.

Hoffmann-Hayman Co.
THE “HOME ROASTERS”

Source

• San Antonio Express (San Antonio, Tex.), 19 October 1914. Project scan: 1914 Oct 19 San Antonio Express H and H ADV.jpg in the Newspaper Clippings gallery.