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Two-line headline GOOD / COFFEE, body on rough mornings, H. & H. Blend, Hoffmann-Hayman

This 8 March 1917 San Antonio Express ad runs large “GOOD / COFFEE” type over a few inches of domestic copy: a bad morning can be steadied, the text argues, with a good cup of H. & H. Blend—“the clouds all blow away.” The voice is the period housewife trope, but the layout—double rule, bold caps, then Hoffmann-Hayman Coffee Co.—matches other 1917 retail inserts in the series.

Transcription

GOOD
COFFEE

Has saved the day for many a housewife. You know how it is. Some mornings everything goes wrong, but if you can only manage to get a good cup of coffee the clouds all blow away. Try our H. & H. Blend. It’s always good and satisfactory.

Hoffmann-Hayman
Coffee Co.

Source

  • San Antonio Express (San Antonio, Tex.), 8 March 1917. Project scan: 1917 Mar 8 San Antonio Express H and H ADV.jpg in the Newspaper Clippings gallery.