‘No premiums—no schemes’ — H. and H. Blend, 9 Mar 1917

This 9 March 1917 San Antonio Express clip is a principles ad: “No Premiums— / No Schemes” with H. and H. Blend sold on roast and blend quality alone, ending “end all your coffee troubles.” The footer breaks Hoffmann-Hayman / Coffee Co. on two lines with a rule between body and brand—tight, skeptical-of-gimmicks positioning as Liberty-era messaging intensifies.

Transcription

No Premiums—
No Schemes

With our H. and H. Blend. Just good coffee blended just right, roasted just right and if made right will please you in every way. If you have not tried it do so at once and end all your coffee troubles.

——————

Hoffmann-Hayman
Coffee Co.

Source

• San Antonio Express (San Antonio, Tex.), 9 March 1917. Project scan: 1917 Mar 9 San Antonio Express H and H ADV.jpg in the Newspaper Clippings gallery.