“That Morning’s Cup of Coffee” — Hoffman-Hayman feature — Express-News, 29 Apr 1917

Promotional Sunday article from the San Antonio Express-News for 29 April 1917 (page 24) tying Henry Grady’s old “everything from the North” trope to local coffee roasting by Hoffmann-Hayman, with plant address, February 1912 start date, sales figures, rail territory, Morrison purchase at Comal and Monterey, and officer list.
Transcription
“That Morning’s Cup of Coffee”
It Is Roasted in San Antonio by the Hoffman-Hayman Company and Its Excellence Is Attested by a Constantly Growing Patronage.
To prove that the South had no manufactures Henry Grady thirty years ago used to like to tell of the man in the South or Southwest who from the moment he drank his morning’s cup of coffee till he lay down at night ate foods and used things that were manufactured in far distant portions of the country.
That condition is no longer true of Texas and especially is it untrue when it comes to that “morning’s cup of coffee”; because right here in good old San Antonio is roasted as good coffee as man, woman or child may wish to satisfy their palates.
This coffee is roasted by the Hoffman-Hayman Coffee Company, with its modernly equipped plant and large body of efficient workmen at 309 North Medina Street, San Antonio, Texas.
The Hoffman-Hayman people went into the coffee roasting business in February, 1912, with a capital of $100,000. From the jump the business was a success. The annual gross business for the last three years has averaged $120,000. For the first three months of this year it has been more than half that amount. Its popular brands, “H & H,” “Wesco,” “Misa” and “Texco” are ready sellers in Southwest Texas. The company recently placed a $20,000 order with Uncle Sam at Fort Sam Houston. The company’s output finds a ready market on the “S. A.” [interurban] from end to end, on the I. & G. N. from San Antonio to Laredo, on the Southern Pacific west to Del Rio and throughout the Corpus Christi and Brownsville country.
Its mail order business extends into Oklahoma, New Mexico and Arizona, and the company is planning to send salesmen into those States.
The officers of the company are: W. E. Hayman, president, manager and treasurer, who came to San Antonio from West Virginia in 1910; Mrs. William R. Hoffman, vice president; G. P. Menger, secretary.
In February last, the Hoffman-Hayman Co. bought out and absorbed the Morrison plant at Comal and Monterey Streets and will soon transfer all the effects of that plant to the site of the parent company at 309 North Medina Street.
Source
- Newspaper: San Antonio Express-News (San Antonio, Texas) — 29 April 1917 — page 24
- Digital clipping: Newspapers.com (
pdfmake); - Date accessed: 1 May 2026
- Local PDF: 1917-04-29-san-antonio-express-news-that-mornings-cup-of-coffee-page-01.pdf