H and H Brand Coffee ad — San Antonio Express, 10 Feb 1918

A 1918 San Antonio Express display ad for H & H Brand Coffee, in a simple ruled box. The copy ties the product to local popularity and reassures readers during World War I food-conservation talk: it says the coffee needs no “Hooverizing”—a contemporary nod to Herbert Hoover’s national appeals to cut waste—because the price is reasonable and the quantity unlimited, then pitches H. & H. Blend as hard to ruin in the pot and ends with a blunt BUY IT. TRY IT. YOU WILL BUY IT AGAIN. The signature line is Hoffmann-Hayman Coffee Company centered at the foot. The clip is a project scan in the Newspaper Clippings gallery (image 1918 Feb 10 San Antonio Express H and H ADV.jpg).

Transcription

H & H Brand Coffee

Is now the most popular Coffee in San Antonio. It requires no “Hooverizing” as the price is reasonable and the quantity unlimited. Poor making will spoil most any coffee, but it is hard to spoil H. & H. Blend in any way. BUY IT. TRY IT. YOU WILL BUY IT AGAIN.

Hoffmann-Hayman Coffee Company

Source

• San Antonio Express (San Antonio, Tex.), 10 February 1918. Page not marked on the scan; see full edition on microfilm or Newspapers.com for placement.
• Project gallery scan contributed by Kevin Mackey — Newspaper Clippings (1918 Feb 10 San Antonio Express H and H ADV.jpg).