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Photo feature — Hoffmann-Hayman trucks and factory; beer vs. coffee copy — Express-News, 27 Mar 1933, page 10

Illustrated business-page piece from the San Antonio Express-News for Monday, 27 March 1933 (page 10) playing on speculation whether returning beer would displace coffee in San Antonio habits; the paper profiles Hoffmann-Hayman downtown hotel and restaurant delivery trucks, names three salesmen in the caption, and quotes R. W. Menger on serving Southwest Texans, investment in the firm’s new home, and maintaining quality under the Hoffmann-Hayman seal. Photo credit Harvey Patteson.

Transcription

Beer, or No Beer—We’ll Still Have Coffee

—Photo by Harvey Patteson.

Photo shows two of the Hoffmann-Hayman Coffee Company’s delivery trucks which serve the restaurant and hotel trade in downtown San Antonio. The salesmen grouped in the foreground are, left to right: Bill Wilkins, Dave Crow and Joe Kraus.

Much speculation has arisen recently as to whether or not beer will replace coffee in the “hearts” (or stomachs) of San Antonio’s patronizers of downtown coffee-shops, restaurants, etc. Whether it does or not, the Hoffman-Hayman Coffee company’s salesmen pictured above stand ready, as always, to give the same speedy, reliable service that they have performed for years for their company and the many satisfied customers who use and praise the famous H. and H. blends.

The two attractive and fully appointed vehicles shown in the picture are part of the Hoffman-Hayman delivery fleet, which serves downtown hotels, restaurants, cafes and coffee-shops daily with the “We roast it, others praise it” brands of coffee roasted and produced under the Hoffman-Hayman seal.

“It has been our aim,” declared R. W. Menger, secretary of the pioneer coffee-roasting firm, “since the origin of this business, to anticipate the wholehearted patronage of Southwest Texans solely on the basis of giving 100 per cent value for that patronage, and no expense has been spared in providing every production and delivery facility for the convenience of our patrons.”

[Column continues on construction of the new home, reliance on San Antonio patronage and employment, purchasing organization ensuring raw coffee supply, and uniform quality.]

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