H and H Brand Dutch Lunch Mustard jar — branding crop, The News, 25 Nov 1933
A press photograph isolating the H and H Brand Dutch Lunch Mustard jar as released for retail in late 1933. The label uses the company’s two-tier identity formula: a banner-style cartouche carrying “H and H BRAND” display lettering across the top, then “DUTCH LUNCH MUSTARD” in block caps as the product line. Beneath, a smaller footer block reads “HOFFMANN-HAYMAN COFFEE CO. / SAN ANTONIO, TEXAS”. The jar itself is a short straight-sided glass container with a screw-down metal cap.
For brand history this is the first surviving image of an H and H Dutch Lunch product — the mustard that opened the company’s expanded “company-wide spice line” out of the new Delaware Street plant. It confirms the “H and H Brand” wordmark was being used as a master identity across coffee, tea, and now condiments by November 1933, and that Hoffmann-Hayman packaged the mustard in glass rather than tin from launch.
Transcription
H and H BRAND
DUTCH LUNCH MUSTARD
HOFFMANN-HAYMAN COFFEE CO.
SAN ANTONIO, TEXAS
Source
- See New item in H and H spice line: Dutch Lunch mustard — The News, 25 Nov 1933 for full context.
