Jav-O Rich Coffee Mixture bag panel — Handy-Andy co-op ad, San Antonio Light, 8 Jul 1954

The Jav-O bag from the July 1954 Handy-Andy co-op ad. The label reads “When It’s ‘Coffee Time’ Drink JAV-O / A Rich Coffee Mixture / All-Purpose Grind / Contains No Chicory / 1 lb. Net Wt. / Hoffmann[hayman].” The “Contains No Chicory” declaration is a key selling point distinguishing Jav-O — a blend of coffee with a neutral filler — from chicory-extended coffee. “Product of the H and H Coffee Co.” appears at bottom. This label documents the Jav-O brand identity and ingredient positioning at its 1954 market introduction in San Antonio–area Handy-Andy stores at 73¢/lb.

Transcription

When It’s “Coffee Time” Drink JAV-O A Rich Coffee Mixture All-Purpose Grind Contains No Chicory 1 lb. Net Wt. / Hoffmann-Hayman Product of the H and H Coffee Co.

Source

• See Handy-Andy suggests Drink Jav-O Rich Coffee Mixture at 73¢ — San Antonio Light, 8 July 1954 for full context and transcription.