H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

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San Antonio Express-News, 11 July 1939, page 5 — H and H Coffees iced-coffee summer ad. A cartoon polar bear in a bow tie stands beneath the words "Get a Pick-up / Cool Off with Iced Coffee" and the offer of a free "Ten Ways to Serve Iced Coffee" booklet from H and H Coffee Co., 601 Delaware St., San Antonio.

A summer-1939 display ad from H and H Coffee Co. seeding iced-coffee occasions during the hot-weather sales lull. The art is a cartoon polar bear in a checked bow tie holding two iced-coffee glasses — a recurring “iced coffee bear” motif H&H used in other 1930s-era summer ads. The body copy offers a free booklet, “Ten Ways to Serve Iced Coffee,” mailed on request from H and H Coffee Co., 601 Delaware St., San Antonio, Texas. The format (small narrow column, bear mascot, recipe-pamphlet hook) is a relatively low-cost trade-press style insertion compared to the big premium-driven cooperative ads of 1936–38, signaling that by mid-1939 H&H was running a steady drumbeat of seasonal-occasion advertising alongside its premium programs.

Transcription

[Illustration: a cartoon polar bear in a checked bow tie stands holding two iced-coffee glasses, captioned “Get a Pick-up” above the glasses.]

Get a Pick-up

Cool Off with

ICED COFFEE

FOR FREE BOOKLET, “Ten Ways to Serve Iced Coffee,” just write today to H and H Coffee Co., 601 Delaware St., San Antonio, Texas.

H AND H COFFEES

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