The Southwest’s finest plant to roast the coffee you praise — Express-News, 21 Dec 1932
The San Antonio Express-News for Wednesday, 21 December 1932 (page 5) is given over to a Hoffmann-Hayman display for the 601 Delaware Street roaster: bird’s-eye plant art, Crystalvac roof line, open house that evening, and a WOAI plug — aligned with other December 1932 Delaware material (News new home, Light plant feature, Lions visit). Transcription below follows main headline and body plus event, broadcast, location, and footer; small product vignette cutlines in the bottom panel are summarized rather than line-by-line.
Transcription
The Southwest’s Finest Plant to Roast the Coffee You Praise
Thirty-three years ago, William R. Hoffmann proudly turned the handle of a small, hand-operated coffee roaster and carefully watched the first roasting of a new blend of coffee which he had created. The little roaster held but twenty pounds of coffee, but in it was the beginning of a great business, which today is formally opening the Southwest’s finest coffee roasting plant. And the blend which William R. Hoffmann had created was the famous H and H Blend.
A golden record of achievement lies behind this new Hoffmann-Hayman Company plant. It is a record of high standards steadfastly maintained, of progress made through merit alone, and of an unending quest for newer methods and better products.
The results of this record, in terms of public demand for H and H Products, are responsible for this great new plant. It has been built and equipped with one purpose in mind: To serve you, who use and enjoy H and H Products, better.
Here the finest coffees will be delicately blended and perfectly roasted by the latest and most modern equipment to produce the rich, full, mellow flavor which is winning thousands of new friends for H and H Blend Coffee.
Here are the most modern facilities for vacuum packing H and H and Sam Houston Coffee in the revolutionary new H and H Crystalvac container. The crystal container that brings your coffee to you fresh and at the peak of its goodness and flavor and keeps it that way until you’ve used the last spoonful.
Here, too, will be packed the fragrant H and H Orange Pekoe Tea; the delicious Master Chef Cafe Coffee that you enjoy in your favorite restaurants; the famous Menger Brand Peaberry and Sam Houston Coffee as well as the full line of H and H Spices and Extracts.
Here is everything necessary to make the famous H and H slogan have an even greater meaning. We Roast It … Others Praise It.
Open house
OPEN HOUSE—WEDNESDAY 6:30 to 10:30 P. M.
You and your friends are invited to attend the Open House of this big, new, modern coffee roasting plant. See them roast the coffee that you praise. You’ll spend a pleasant evening.
Make no other date—be sure and plan to be at the Hoffmann-Hayman Coffee Company’s Open House, Wednesday, December 21st, 6:30 to 10:30 p. m. Music, refreshments.
You get a thrill watching the roasters roast the coffee you praise; you’ll marvel at the rapidity at which your favorite coffee is packed; and, you’ll see the vacuum packing machinery.
Broadcast
BROADCAST — Over Station WOAI, at 8 P. M. WEDNESDAY, Dec. 21. Tune in, you’ll praise the program.
Location
601 Delaware Street, between South Cherry Street and Hoefgen Avenue, the S. P. Tracks.
Footer
COFFEE ROASTERS AND IMPORTERS IN SAN ANTONIO SINCE 1899
The display panel also bills A BRAND FOR EVERY DEMAND with illustrated packages (Master Chef, Sam Houston, H and H Blend Crystalvac, Menger Peaberry, H and H tea, H and H vanilla extract, and related lines).
Wording follows the clipping where OCR was clear; halftone spellings such as Hoffman-Heyman are normalized here to Hoffmann-Hayman for consistency with other posts.
Source
- Newspaper: San Antonio Express-News (San Antonio, Texas) — 21 December 1932 — page 5
- Digital clipping: Newspapers.com image 1270410924 (accessed 27 April 2026)
- Local PDF: 1932-12-21-san-antonio-express-news-southwest-finest-plant-coffee-you-praise.pdf
