San Antonio Express — ‘Buy in San Antonio’ league ad with Merchants and Morrison coffee, 19 Nov 1911

This Sunday, 19 November 1911 spread is not a single H and H ad but a Jobbers and Manufacturers League cooperative page in the San Antonio Express: a headline argument for buying from San Antonio jobbers and manufacturers, then a dense grid of boxed trade listings. For the Hoffmann-Hayman story the noteworthy coffee lines are Merchants Coffee Company (1222 West Commerce, “Fresh Roasted Coffee”)—the firm that later partners in the 1912 Hoffmann merger—and Morrison Coffee Company, roasters of Bronco Blend coffee, which Hoffmann-Hayman eventually acquires. Dechmann Coffee Co. also advertises fresh roasted coffee on the same page, situating several independent roasters in one 1911 retail landscape.

Transcription

Masthead note (as visible): Sunday Morning, November 19, 1911 — Page 10 A.

Display headline:

IT IS NOT TOO LATE TO BUY IN SAN ANTONIO

Introductory copy (abridged from the upper columns): The page argues that San Antonio wholesalers offer honest goods, fair prices, and favorable freight; it invites retailers and mail-order buyers to patronize local jobbers and manufacturers.

Central callout (grid):

We Solicit Your Mail Orders

Coffee-related listings (as set in the league grid):

• Merchants Coffee Company — 1222 West Commerce St. Fresh Roasted Coffee.
• Morrison Coffee Company — Importers and Roasters of BRONCO BLEND COFFEE.
• Dechmann Coffee Co. — Fresh Roasted Coffee.

Hundreds of other league members appear in the same grid (groceries, hardware, mills, banks, etc.); only the coffee lines most tied to this site’s lineage are transcribed here.

Source

• San Antonio Express (San Antonio, Tex.), 19 November 1911 (Sunday), p. 10. Project scan in the Newspaper Clippings gallery (San Antonio Express (San Antonio, Tex.) 1911 Sun, Nov 19 page 10.jpg).