Advertising and quality spell success — San Antonio Light, 26 Aug 1923

A San Antonio Light column on 26 August 1923 (page 65) about H and H marketing: the page spells the roaster as Hoffman–Haymann in the head; the body ties word-of-mouth among housewives to a wider grocery and newspaper-centered program (with Pitluk Advertising on the plan), the “We Roast It, Others Praise It” tag line, and a summer note on H and H tea in round tins. It runs the same day as our display for “A man’s sized drink” and other 26 Aug 1923 Light clips—same paper and era, different page and form (news column vs ad art).

Transcription (article)

Headlines and subheads (as set)

• ADVERTISING AND QUALITY SPELL SUCCESS
• Hoffman-Haymann Coffee Company Wins Because They Deserve It:
• A CONSUMERS’ DEMAND
• Enviable Position Not Due to Accident But to Sincere Service.

Body

Success does not just happen, it is the reward of business ability.

The Hoffman-Haymann Coffee Company realized that women’s praise for their coffee, tea and spices was necessary for their success. So they roasted a quality coffee that every housewife might praise. One woman told another, and the demand for H and H coffee increased.

The Hoffman-Haymann Coffee Company, knowing that the housewife recognized their quality products, decided that they would capitalize upon the quality of the merchandise they were turning out, and inaugurated a selling campaign that would not only place their products in all of the grocery stores of San Antonio and Southwest Texas, but would justify their slogan, “We Roast It, Others Praise It,” before the housewives of this territory.

This great company, now one of the largest coffee roasters in the South, realized that it was their duty to make business as easy as was consistently possible for those grocers upon whom they demanded for business. They recognized that in selling the retail grocers they must put service before selling, not behind it. They must not only sell the grocer quality products that would not let him a fair margin of profit, but they must assist the grocers in selling their products to the housewives.

The Pitluk Advertising Company was called in to outline a campaign which would encourage the co-operation and good will of the grocers, and at the same time increase the consumer’s demand.

After careful analysis of the territory was made, it was recognized that the newspaper should be the basis of H and H advertising, but that, in addition, illuminated bulletins and grocer’s wall boards, motion picture films and slides, window displays, store displays, persistent coffee and tea demonstrations, road signs and scores of additional helps were necessary to get the full advertising value out of the money spent.

The Hoffman-Haymann Coffee Company has been exceedingly successful in increasing consumer’s demand for their products.

This summer when the Hoffman-Haymann Coffee Company put their tea in handy round tins it met with the instant acceptance of the housewife. Today, H and H tea is first sales in the local stores. Quality, backed by consistent store demonstration and publicity, gives the housewives a tea they can conscientiously praise.

Never will the Hoffman-Haymann Coffee Company go into advertising unless it has real merit—unless it gets the message over to the housewife. But once they find that method they are consistent. They give willingly of their time for demonstrations right in the dealer’s store; they allow the housewife to “taste the taste” of delicious H and H coffee and tea.

Source

• Newspapers.com — San Antonio Light (San Antonio, Tex.), 26 Aug 1923, p. 65. Clipped 26 Apr 2026. Accessed 27 Apr 2026.
• Download PDF (archived copy of this export).

The hosted page image is id 1258680708; other Newspapers.com exports from the same Light issue use different image ids for adjacent ads and columns.