My wife tried them all — for a good cup of coffee we depend on H and H — Flav-O-Tainer ad, San Antonio Light, 26 January 1945
Full-page testimonial ad featuring a male coffee drinker: “My Wife Has Tried Them All — But For A Good Cup of Coffee, We Depend On H and H!” — continuing the wartime Flav-O-Tainer campaign. Headline copy: “Use The One Coffee That Hasn’t Varied In Richness, Freshness!” — positioning H&H as the consistent brand when other coffees varied in quality during wartime supply disruptions. Available in 1 lb. and 2 lb. sizes.
Transcription
MY WIFE HAS TRIED THEM ALL — BUT FOR A GOOD CUP OF COFFEE, WE DEPEND ON H AND H!
USE THE ONE COFFEE THAT HASN’T VARIED IN RICHNESS, FRESHNESS!
H AND H’s HEARTY FLAVOR IS KEPT VACUUM-FRESH!
NO OTHER PACKAGE HAS A CELLOPHANE INNER LINING!
AIR-TIGHT! — Like a vacuum can, this new package keeps air out always.
WATER-PROOF! — No moisture can ever enter to spoil flavor.
THE WORLD’S RICHEST COFFEES are blended lavishly to give you H and H’s delicious, hearty flavor. No other brand of coffee anywhere—uses rarer, richer coffees than H and H. But unlike some brands — H AND H HAS CONTINUED TO USE these fine coffees. Yes, H and H has maintained one of the largest stocks of tropical grown coffees—the world’s very choicest. And these coffees are roasted in one of America’s most modern plants. Then they’re kept VACUUM FRESH for you—by H and H’s exclusive, patented Flav-O-Tainer. So join the thousands who have switched to H and H! Buy H and H Coffee today!
1 LB. and 2 LB. SIZES
VACUUM FRESH H AND H COFFEE
Source
- “My Wife Has Tried Them All…,” San Antonio Light (San Antonio, Tex.), 26 Jan 1945, p. 20, Newspapers.com, https://www.newspapers.com/image/1259167796/ (accessed 19 May 2026).
- Archived export:
/assets/pdfs/1945-01-26-san-antonio-light-h-and-h-flav-o-tainer-wife-tried-them-all.pdf.
