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Full-page testimonial ad from the wife’s point of view: “My Husband Says — Nobody Can Fool Him! For Flavor That’s Always Rich And Fresh — He’ll Take H and H Coffee Every Day!” Headline copy: “You Can’t Buy Richer Coffee! None Are As Vacuum Fresh In Paper Packages!” — emphasizing H&H’s Flav-O-Tainer superiority over ordinary paper bags. Available in 1 lb. and 2 lb. sizes.

This is part of a sustained wartime Flav-O-Tainer campaign in the San Antonio Light spanning at least January through March 1945, with alternating husband and wife testimonial formats.

Transcription

MY HUSBAND SAYS — NOBODY CAN FOOL HIM! FOR FLAVOR THAT’S ALWAYS RICH AND FRESH — HE’LL TAKE H AND H COFFEE EVERY DAY!

YOU CAN’T BUY RICHER COFFEE! NONE ARE AS VACUUM FRESH IN PAPER PACKAGES!

NO OTHER PACKAGE HAS A CELLOPHANE INNER LINING!

AIR-TIGHT! — Like a vacuum can, this new package keeps air out always.

WATER-PROOF! — No moisture can ever enter to spoil flavor.

MEN like coffee with a rich, hearty flavor! That’s why they prefer H and H Coffee! For its wonderfully delicious flavor is protected by H and H’s exclusive, patented Flav-O-Tainer package! No other package is like it. Packed under vacuum methods with H and H, a blend of the world’s rarest, richest coffees! That’s why H and H’s Flav-O-Tainer brings you coffee as fresh and flavorful as when you bought coffee in vacuum cans! Buy H and H Coffee! In 1 and 2 lb. sizes!

1 LB. and 2 LB. SIZES

VACUUM FRESH H AND H COFFEE

Source

  • “My Husband Says Nobody Can Fool Him…,” San Antonio Light (San Antonio, Tex.), 9 Mar 1945, p. 12, Newspapers.com, https://www.newspapers.com/image/1259353916/ (accessed 19 May 2026).
  • Archived export: /assets/pdfs/1945-03-09-san-antonio-light-h-and-h-flav-o-tainer-husband-says.pdf.