When it’s time to drink coffee, drink H and H — it’s richer and vacuum fresh too, The News, 7 September 1945
Post-VJ Day display ad — now with a lighter, musical tone replacing wartime austerity themes. Headline: “When It’s Time To Drink Coffee / Drink H and H Coffee / It’s Richer And Vacuum Fresh Too / You’ll Sing A Song of Richer Flavor Too!” Features three popular grind options: Pulverized (for glass brewers/drip pots), Regular (percolators or boiling), and Drip (all drip methods and glass brewers). Shows the H and H Roaster Fresh Pulverized Coffee Flav-O-Tainer bag. Free coupon inside.
The shift from wartime economy messaging to a pleasure/richness campaign with musical-notes art suggests H&H responded quickly to the end of World War II (August 1945) with updated creative.
Transcription
WHEN IT’S TIME TO DRINK COFFEE DRINK H AND H COFFEE IT’S RICHER AND VACUUM FRESH TOO
YOU’LL SING A SONG OF RICHER FLAVOR TOO!
3 Popular Grinds PULVERIZED — For use in glass brewers. Preferred by many for drip pots. REGULAR — The correct grind for percolators or boiling methods. DRIP — For all drip methods. Preferred by many for use in glass brewers.
POUR YOURSELF a cup of good cheer—a cup of H and H coffee! For there’s nothing quite like H and H to brighten your life! No coffee in the world has a richer flavor! And there are no better kinds of coffee than those used in H and H! The rarest, richest coffees from sun-drenched tropics—blended with consummate skill and care—to give you H and H—the most delicious coffee you can buy! Buy H and H today!
FREE COUPON inside
H AND H ROASTER FRESH PULVERIZED COFFEE FOR GLASS BREWERS
VACUUM FRESH H AND H COFFEE
Source
- “When It’s Time To Drink Coffee, Drink H and H Coffee,” The News (San Antonio, Tex.), 7 Sep 1945, p. 4, Newspapers.com, https://www.newspapers.com/image/1266003756/ (accessed 19 May 2026).
- Archived export:
/assets/pdfs/1945-09-07-the-news-h-and-h-coffee-richer-and-vacuum-fresh.pdf.
