H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

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Hoffmann-Hayman Texas Girl Coffee "GUARANTEED Introductory Offer" twin-package money-back ad — San Antonio Light, 3 November 1933, p. 31

Hoffmann-Hayman Texas Girl Coffee display ad from the San Antonio Light of Friday, 3 November 1933, roughly two weeks after the brand’s 20 October 1933 launch ads in the same paper. The same “GUARANTEED Introductory Offer” headline carries the money-back twin-package mechanic (2 full pounds for 33¢, vs. a regular 25¢ per pound value) — documenting Hoffmann-Hayman’s multi-week sustained-introductory campaign for the Texas Girl SKU.

The 1-2-3 money-back guarantee procedure printed in the ad is the clearest primary-source attestation of the “Money-Back Guarantee that you will like it!” mechanic on a Hoffmann-Hayman product in 1933: buy the twin packages, brew one for the family, and if not delighted, return the unopened pack and the band that held the two together for a full refund. Slogan at bottom-right: “We roast it, others praise it.”

Transcription

GUARANTEED Introductory Offer

To Convince You of the Goodness of this delicious COFFEE!

TEXAS GIRL COFFEE is a new product of the Hoffmann-Hayman Coffee Company. After several conscientious years of being made in San Antonio, Texas Girl Coffee was selected, high-quality coffees have been perfectly blended and delivered to produce the finest, freshest, livelier and finest coffee.

Read the spirit of the Texas Girl Coffee Twin Package introductory offer to enjoy this delicious coffee at COST as it should be retained anywhere. Your grocer alone is guaranteed to please you.

A MONEY-BACK GUARANTEE THAT YOU WILL LIKE IT!

  1. Buy the “Twin Packages” of delicious TEXAS GIRL COFFEE at this low introductory price.
  2. Open one package. Serve your family Texas Girl Coffee brewed the way they prefer it. Serve it two or three times … use the entire package if you wish … give it a real trial in your home.
  3. Then, if you and your family do not agree that TEXAS GIRL COFFEE is as delicious and delightful as ANY coffee selling anywhere near its price … return the un-opened twin package, together with the band which held the two packages together and your grocer will refund the FULL purchase price for BOTH packages.

We can make this amazing offer only because we KNOW how good TEXAS GIRL COFFEE is … and because we know that once you try it, you will be a regular user.

SPECIAL LIMITED OFFER

2 FULL POUNDS

Twin Packages

33¢

REGULAR 25¢ PER POUND VALUE

TEXAS GIRL Coffee

“We roast it, others praise it”

PRESS ROASTED AND PACKED IN SAN ANTONIO BY HOFFMANN-HAYMAN COFFEE CO.

NOW ON SALE … AT ALL GROCERS

Source

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