Thank you — 33 years of H and H — San Antonio Light, 21 Nov 1937
The Light of 21 November 1937 (page 98) runs a full arched trade piece: 1904 at the crown with the hand-roaster inset and shed-and-dray scene, a centered THANK YOU block to households and grocers, and 1937 below as an isometric works with a Hoffmann–Hayman street front, H–H-lettered pack-shaped roof build-up, truck rank, and a drive and fountain in the forecourt—company packaging writ large on the skyline. The layout continues the 1934 30 years of progress campaign art (illustration post) and sits in the same story arc as the October 1934 anniversary feature, here counting thirty-three years since the first H and H sale in November copy.
Transcription (display advertisement)
1904 — beginnings (as printed in the ad)
- Inset: Original Hand Roaster used by William R. Hoffmann in creating the famous H and H Blend Coffee 33 years ago.
- Vignette: small shed / early shop, 1904 banner, horse-drawn dray.
- Where H and H Coffee was Roasted and Packed 33 years ago.
Center — main message
THANK YOU
Just thirty-three years ago this month, the first H and H Product was sold. During that time the Hoffmann-Hayman Coffee Company has grown from its humble beginning to be one of the leaders in the industry in the Southwest. You, who use our products and the progressive merchants who sell them, have played a most important part in our success. We want to express our appreciation of your patronage and co-operation . . . and to say “Thank You.”
1937 — present (as printed in the ad)
- Art: isometric plant with Hoffmann–Hayman facade; pack-shaped H–H structure on the roof; delivery truck line; forecourt with drive and fountain (as visible on the page).
- Banner: 1937
- Today H and H Products are produced and packed in this modern new plant—one of the largest and finest in the entire South. (punctuation in the print may vary; check PDF.)
Source
- “Thank You” (illustrated display advertisement), San Antonio Light (San Antonio, Tex.), 21 Nov 1937, p. 98.
- Newspapers.com: newspapers.com/image/1261817993/ (accessed 27 Apr 2026; clip downloaded 26 Apr 2026 per PDF).
- PDF (archived from
work/inbox/): 1937-11-21-san-antonio-light-thank-you.pdf.
