1 minute read

B2B ad: Globe cartons, Titelox, pile of product boxes; San Antonio Light, 26 Aug 1923, page 65

The San Antonio Light of 26 August 1923 (page 65) runs a Globe Folding Box Co. (Cincinnati) trade ad that showcases Titelox cartons and other folding stock, names Hoffmann-Hayman among customers whose goods should reach the grocer in clean, attractive packages, and offers congratulations on the roaster’s growth and new plant. The art piles sample cartons and brand marks from other firms; one panel in the stack carries H and H—Newspapers.com 1258680708 is shared with the “They are sanitary” and P. J. Smith crops from the same page, depending on clip bounds.

Transcription (selected)

Mast (as on page): The GLOBE FOLDING BOX CO. CINCINNATI, OHIO.

Center notice (excerpt): Text urges grocers and manufacturers to use Titelox / attractive cartons; Hoffmann–Hayman is named among firms whose products reach buyers in a “clean, sanitary” form.

Right column (Congratulations): Globe congratulates the coffee company on growth and a “new, larger home”; cartons get goods “to the grocer intact.”

Lower banner (as on page): Hoffmann-Hayman Coffee Co’s Quality Products Must Go to the Housewife in Attractive and Substantial Cartons—That’s Why GLOBE Furnishes Them!

Source

Brand marks on the pile of sample cartons ( Comet, Jergens, Whitman’s, etc.) are contemporary packaging examples in the ad; Hoffmann–Hayman appears on one panel in the art.