The secret is in blend — San Antonio Light, 26 Aug 1923

The San Antonio Light of 26 August 1923 (page 63) prints the left column of a two-part coffee note on why roasters blend origins for a balanced cup; the right column continues in the companion post “Must take roaster’s word” on the same Newspapers.com view (1258680699).
Transcription
The Secret Is In Blend.
“Coffees are blended to give the best results to the majority of people and so that a satisfactory, smooth beverage results. Owing to the fact that certain coffees are strong, others are weak yet of an excellent flavor, some are acidity and some are not, it is necessary to blend them together in order to obtain a medium beverage. Individually, these coffees, in the majority of cases, would not give sat—”
(Continues in the companion clip Must take roaster’s word.)
Source
- Newspapers.com — San Antonio Light (San Antonio, Tex.), 26 Aug 1923, p. 63. Accessed 27 Apr 2026.
- Download PDF
Layout: this export breaks one page into two intake PDFs; read both drafts for the full back-to-back column text.