Why this bag is like this vacuum can — H and H Flav-O-Tainer ad, The News, 30 April 1943

Spring 1943 News creative walks shoppers through the bag-for-can substitution: the Flav-O-Tainer illustrated beside a classic H and H vacuum-packed drip grind tin, with copy on cellophane lining, heat sealing, and using a coffee stamp to buy the freshest pack. Earlier December 1942 Flav-O-Tainer retail art from the same paper is here; the July 1943 ration-stamp execution is here.
Transcription
WHY THIS “BAG” — H AND H’s Exclusive “FLAV-O-TAINER” Is Like This Vacuum Can . . . .
The Way It Keeps H AND H COFFEE VACUUM-FRESH![Left — bag illustration, readable lines include:] GIFT OFFER LIST AND COUPON INSIDE — VACUUM FRESHNESS — H AND H — ROASTER FRESH — DRIP GRIND — COFFEE
[Right — cylindrical can:] DRIP GRIND — H AND H HIGH GRADE — VACUUM PACKED — COFFEE
No More Vacuum Cans But “Flav-O-Tainer” Takes Their Place![Center body — sense of visible copy:] Protects Its Rich Flavor — extra heavy inner seal of special cellophane; coffee filled automatically with freshly roasted H and H; lining heat sealed under vacuum methods — air tight, water proof. When you use your precious coffee stamp — get the freshest coffee; get H and H; tastes richer, goes farther because it is kept vacuum fresh.
H AND H COFFEE
Source
- The News (San Antonio, Tex.), 30 April 1943, p. 28, Newspapers.com, https://www.newspapers.com/image/1275307606/ (accessed 3 May 2026).
- Archived export:
/assets/pdfs/1943-04-30-the-news-h-and-h-flav-o-tainer-ad.pdf.