Fresh coffee makes most cups — H and H Flav-O-Tainer ad, The News, 23 December 1942

Christmas-week San Antonio retail copy for H and H pushes roaster-fresh drip grind in the Flav-O-Tainer — the heat-sealed, cellophane-lined pack pitched against tin vacuum cans — and adds an explicit metal conservation line: critical metal saved per multiple bags. It sits in the same wartime packaging story as the April 1943 bag-vs-can comparison and the July 1943 ration-stamp tie-in.

Transcription

FRESH COFFEE MAKES MOST CUPS FROM EACH POUND
—And This Exclusive New “FLAV-O-TAINER” Keeps H AND H Coffee VACUUM-FRESH!

[Photograph caption — woman tasting from a cup:] TASTES BEST, TOO!
All the rich satisfying aroma and flavor of H and H Coffee is protected for you—by this new H and H Flav-O-Tainer!

PROTECTS ITS RICH FLAVOR
[Body copy — paraphrased where small type is dense:] Fresh coffee goes farther; the Flav-O-Tainer is heat-sealed under vacuum methods so flavor is protected.

[Package callouts visible on the bag illustration:] GIFT OFFER LIST AND COUPON INSIDE — H AND H — ROASTER FRESH — DRIP GRIND COFFEE — [seal:] VACUUM FRESHNESS

“FLAV-O-TAINER” FEATURES
AIR-TIGHT: […] heavy cellophane lining, heat sealed.
WATERPROOF: […] permanently waterproof.
SAVES METAL: One lb. of critical metal is saved with every 3 Flav-O-Tainers!

H AND H COFFEE

Source

• The News (San Antonio, Tex.), 23 December 1942, p. 18, Newspapers.com, https://www.newspapers.com/image/1275258473/ (accessed 3 May 2026).
• Archived export: /assets/pdfs/1942-12-23-the-news-h-and-h-flav-o-tainer-ad.pdf.