H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

Broggi Advertising Agency

3107 Broadway, San Antonio 9, Texas. Advertising agency that produced radio advertising for Master Chef Coffee in the early 1960s. A surviving yellow-labeled 78 RPM transcription disc dated August 1961 bears four Broggi-produced spots pressed for H and H Coffee Co.:

  • #A-17-61 and #A-18-61 — 30 seconds each
  • #A-19-61 and #A-20-61 — 60 seconds each

The physical disc is documented in the Reference gallery (not in our holdings). The label spells the brand “Master Cheff Coffee” — a typo, since all surviving period Master Chef artifacts use single-f spelling.

Open questions

  • Broggi’s founding year and contact details from San Antonio directories
  • Did Broggi succeed Pitluk Advertising Company as the primary H&H agency, or were they parallel/specialized?
  • What other H&H ad work did Broggi produce — print, billboard, TV?
  • Surviving audio recordings of the four Broggi spots

See also